About Tour de Cure
At Tour de Cure, every dollar raised funds cancer research, prevention programs and support initiatives. Together, we have already helped deliver more than 200 world-class breakthroughs, and we’re just getting started. Our culture is shaped by our CARING values – courageous, achieving, respectful, inclusive, nurturing and growing – and this role plays a central part in upholding them.
The opportunity
We're looking for a senior marketing leader to build and chair our volunteer Marketing Committee. This new committee of experienced marketing professionals will bring expertise and insight that strengthens and complements our internal capability. In this role, you’ll work closely with our existing marketing team, CEO and Board Representative, providing the strategic leadership that supports Tour de Cure’s marketing, engagement, brand and fundraising objectives.
What you’ll do
Strategic leadership
- Provide counsel and support to Tour de Cure’s marketing team and, where required, to the Board via the CEO and Board Representative
- Collaborate with the Head of Marketing and senior leaders on marketing objectives, brand reputation and stakeholder engagement, including how marketing can best support fundraising outcomes
- Advise on strategy, brand positioning, audience engagement, marketing campaigns, digital marketing and digital presence.
- Working with the marketing team, support the development of a marketing and communications roadmap and strategic communications plan that establishes priorities, strengthens brand voice and drives a more integrated approach across marketing, communications, PR, media and fundraising
Building and leading the committee
- Recruit, onboard and lead a committee of 6–8 volunteer marketing professionals, drawing on a diverse mix of specialist expertise across the full marketing spectrum
- Chair and facilitate monthly meetings, set agendas and ensure productive discussion, recommendations and actionable outcomes
- Foster collaboration between committee members so that their combined advice supports a coherent approach across marketing, communications and fundraising
Fundraising and communications support
- Guide marketing initiatives that grow fundraising participation, donor engagement, supporter retention, registrations and revenue, in line with organisational strategy
- Bring expertise in communications, media relations, storytelling and brand positioning that strengthens awareness and impact
- Support the development of effective communication journeys for participants, donors, volunteers and stakeholders
- Leverage networks and partnerships to amplify Tour de Cure’s reach and effectiveness
Growth and innovation
- Champion fresh thinking and bring external perspectives and creative approaches that expand what Tour de Cure can achieve
- Encourage data-informed decision making and continuous improvement across marketing and engagement activities
- Help identify opportunities to strengthen digital engagement, audience growth, stakeholder communications and fundraising effectiveness
Governance
- Help identify and mitigate reputational, brand and communications risks arising from committee activities or advice
- Advise on marketing compliance and ethical standards Ensure the committee operates with appropriate governance, with records of meetings and decisions shared with the business and
Board via the Company Secretary
- Uphold Tour de Cure’s values, not-for-profit obligations and brand integrity, and exercise sound judgement with sensitive organisational matters
What you’ll bring
- Senior or executive-level experience in marketing, communications, media, digital marketing or a related discipline
- A track record of building, leading and influencing high-performing marketing teams or advisory groups, and managing significant campaigns
- Experience building marketing capability, digital engagement strategies and growing audiences or communities
- Credibility working with senior leaders, Boards, advisory groups or volunteer organisations
- Strong stakeholder management, relationship-building and communication skills
- Established professional networks across media, corporate, marketing and community sectors – agency experience or active agency connections are highly regarded
- A strategic mindset that connects brand, communications, fundraising, customer experience and growth objectives
- Not-for-profit experience is an advantage, though not essential
The kind of person who thrives in this role
You’re passionate about Tour de Cure’s mission and committed to making a meaningful contribution. You’re strategic but practical, with a proven ability to turn ideas into action. You’re comfortable influencing through collaboration rather than authority, and confident bringing constructive challenge and fresh thinking. You can navigate ambiguity, work within the realities of a growing not-for-profit, and take a pragmatic, adaptable approach.
Time commitment and location
Approximately half a day per week, with a minimum of 12 committee meetings a year, held in a hybrid format from our Eveleigh office (Level 1, 2 Davy Road) or online. You’ll also be encouraged to immerse yourself in a Tour de Cure event to experience our work and impact first-hand.
Why join us?
This isn’t just volunteering; it’s joining a community united by purpose and a shared vision to make a real impact. You’ll have the opportunity to use your skills for good, putting your marketing expertise directly to work to help shape the future of an organisation committed to Curing Cancer and Changing Lives.
How to Apply
Click Apply Now to submit your cover letter and CV.