The company:

Patagonia is an outdoor apparel business like no other. We’re in business to save our home planet.

Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing—as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. Our values stay true to a business that was started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take demonstrates a bias for simplicity and utility; build the best product, cause no unnecessary harm, use business to protect nature, not bound by convention.

Staying true to our core values during forty-plus years in business has helped us create a company we're proud to run and work for.

We are a passionate bunch driven by the unconventional. We don’t want someone who can just do a job; we want the best person for the job. Yet we don’t look for “stars” seeking special treatment and perks. Our best efforts are collaborative, and the Patagonia culture rewards the ensemble player while it barely tolerates those who need the limelight.

If you are an emerging Social Media talent looking for that opportunity where your work will have a passionate community following, we would like to talk some more.

The role:

Reporting to the Marketing Manager, the primary purpose of this position is to manage all aspects of the Patagonia Australia social media deployment. This role will work closely with the Patagonia Australia, APAC, and global marketing teams, ensuring that our communications are aligned, compelling, timely and support our digital marketing and e-commerce goals.

Responsibilities will include:

• Work with the Marketing Manager to develop, execute and implement the social media strategy to drive engagement and acquisition for various campaigns, events and branding activity, to grow the company’s presence
• Day to day management of all social media pages (Instagram, Facebook, Twitter) posting, responding and assisting customers
• Listen, research and engage with followers and relevant communities
• Develop social media content plan/calendar and review digital assets design needs
• Collect, publish, manage content/material across all social media channels and website, where relevant
• Aid in the proactive and reactive production, sourcing, distribution and management of internal and external content, including from influencers, ambassadors and different sport communities and to external customers
• Work with the marketing team on content projects and distribution strategy where applicable
• Act as the gatekeeper for all Patagonia Australia and New Zealand social platforms to ensure integrity, authenticity and consistency
• Collaborate with our Digital Ad Lead on social media advertising to align with social plan
• Review and share relevant analytics from our social platforms amongst the local and regional teams
• Work closely with the Marketing Manager, E-commerce Team, Marketing Op's Lead and Graphic Designers to ensure a cohesive approach across all digital touch points – influencer programs, email, digital advertising and website
• Conduct regular market research and monitor trends across all platforms and online marketing industry

About you:

• Passionate about the environment and a hunger to work with us in saving our home planet
• Experience in managing social media for well-known brands with an active social media audience
• High level of knowledge about the brand philosophy and values
• High level of competence on all digital platforms including applications (Spredfast, Iconosquare, Later.ly, Google analytics)
• The ability to learn new tech quickly and always be on the lookout for new trends
• High level communication skills both written and verbal
• Maintain a detailed knowledge of Patagonia product ranges
• Maintain high level of market knowledge
• Ability to maintain a composed and professional manner within a flexible and (at times) noisy work environment
• Good level of analytical skills
• Ability to remain calm and composed when under pressure
• Demonstrate strong people, problem solving, communication, organisational, time management, and multi-tasking skills
• Ability to work and influence on cross-functional teams
• Ability to work independently, positively handle conflict, and work in a fast-paced environment
• Must be able to travel internationally and domestically utilising various transportation methods
• Participation and/or understanding of the sports that the company produces products for

Benefits:

• Competitive remuneration package
• A company that is 100% focused on sustainability and the environment
• A company that is experiencing enormous growth and will nurture your development so that you grow with us
• Generous clothing allowance and discount