Are you a creative campaigner with strong technical skills? Are you passionate about leveraging the power of technology in campaigns?
 
This critical role is an exciting opportunity for someone with experience in leading and supporting digital campaigns. The successful candidate will be an organised and creative digital campaigner who can help Professionals Australia deliver our ambitious digital strategy.

About us

Professionals Australia is a member-based, not-for-profit, organisation that represents 24,000 professionals to improve their working and professional lives. We provide support and advocacy for professionals to achieve respect, recognition and reward at every stage of their career so they can get on with making a vital contribution to our community and the nation’s economy.
 
Professionals Australia members are at the cutting edge of solving community problems and delivering infrastructure including renewable energy, mass transit systems, water security and community infrastructure. We are piloting many initiatives, and are working closely with the ACTU.

Professionals Australia’s National Office is based in South Melbourne, with offices in capital cities around Australia – this position is based in our National Office.

The Job:

To support and co-develop digital campaign strategy for Professionals Australia’s campaigns, lead our social media presence, mobilise support for our work, and recruit new members and activists to Professionals Australia.

Key Responsibilities

• Co-develop and implement digital campaign strategies
• Support Campaign Directors to drive impact in all digital campaigns actions
• Manage and implement a strategy around Professionals Australia’s social media challenges
• Create digital content that supports our campaigns

Digital platform management

• Digital community management – knowledge of Nation Builder
• Coordination of social media and strategy
• Work to establish digital networks of existing and potential members
• Identify leads for membership recruitment and activism
• Support state-specific campaigns

Coordinating Professionals Australia’s digital communities and building capacity

• Manage our digital campaigns training
• Continue to grow Professionals Australia digital communities
• Equip field staff with necessary digital skills

Technical Skills, Experience & Knowledge

Essential

Digital Communications

• A track record in, and passion for, digital communications and storytelling to mobilise people for action and to build supporter relationships for future mobilisation and membership recruitment.
• Proven experience of writing and editing content for websites, mobile, email and social media.
• Skills in creating digital content (including basic video content), making sound judgements and publishing without supervision.
• Experience of working with content management systems.
• Proficient in Google Analytics, analysing data and making decisions which bring about positive change.
• A solid understanding of SEO techniques, user experience and web accessibility.
• Experience of using social media, and various monitoring tools, to improve engagement
• Experience of using creative suites – such as Adobe, and video editing programs.
• Ability to design, coordinate and lead in the delivery of digital trainings and capacity building across Professionals Australia with relevant staff. This will include arranging training webinars

Leadership:

• Developing strategies and plans for communication and measuring effectiveness
• Demonstrable organisational and project management skills and ability to manage multiple projects to deadlines
• Strong analytical skills
• Ability to manage several demanding projects, priorities and deadlines.

Communication

• Excellent interpersonal and negotiation skills with demonstrable ability to lead, influence and motivate others
• Flexible, and able to respond quickly to opportunities
• Good communicator, able to negotiate clearly and confidently with colleagues at all levels of seniority, and with external suppliers and support teams

Other

• A demonstrated commitment to union values

Desirable

• Digital fundraising experience
• An understanding of web design principles.
• Experience in website usability, user testing
• Ability to translate audience and marketing intelligence data into practical action (eg. member recruitment)
• Basic understanding of WordPress, HTML, and CSS

A competitive remuneration package will be negotiated with the successful applicant. If you have questions about the position, contact Matt Harris on 0421 098 246.