Drive data-led decisions by delivering accurate analytics, tagging, and insights that optimise digital performance, engagement, and supporter growth.

yourtown is a trusted provider of services for young people, with a focus on mental health and wellbeing, long-term unemployment, prevention of youth suicide, child protection, as well as support for those experiencing domestic and family violence. 

Powered by yourtown, Kids Helpline is here for children and young people whenever they need us, anytime for any reason 24/7, through tailored mental health counselling services in line with their changing preferences for help-seeking.

Realise your potential at yourtown. 

your opportunity

Based in Milton and working with the Growth – Marketing and Fundraising team, this role is responsible for ensuring yourtown’s digital platforms and campaigns are accurately tracked, measured, and optimised to support growth and social impact.

You will design and govern digital analytics and tagging frameworks, enabling high-quality end-to-end measurement and delivering insights that improve engagement, conversion and supporter experience. 

your role will include:

• Designing and maintaining tag management frameworks across digital platforms to ensure accurate and consistent data capture
• Owning and optimising digital analytics platforms (e.g. GA4) to track performance across user journeys and campaigns
• Developing dashboards and reporting frameworks to deliver actionable insights on acquisition, engagement and conversion
• Ensuring data quality, governance and privacy compliance across digital tracking and analytics environments
• Collaborating with marketing, fundraising, product and technology teams to enable data-driven decision making 

what we are looking for

You are a highly analytical and detail-oriented specialist with strong experience in digital analytics and tagging, who can translate complex data into clear insights that drive decision making and performance improvements.  

You will also bring:

• Passion, commitment and belief in young people
• Proven experience with analytics and tag management platforms (e.g. GA4, Google Tag Manager) across complex environments
• Strong ability to interpret data, build dashboards and generate actionable insights
• Knowledge of digital marketing measurement, attribution, and optimisation techniques 
• Excellent stakeholder engagement skills with the ability to work across technical and non-technical teams

your benefits

When you join yourtown you will be welcomed into a safe, inclusive, and diverse community and an established and reputable national organisation. We are a resilient, resourceful, and dedicated team who strive to make a difference and not accept the status quo.

Your employment experience will include:

• salary sacrifice options to increase your take home pay
• ability to negotiate flexible work hours and work arrangements
• opportunities for internal and external professional development
• free access to LinkedIn Learning including over 16,000 learning modules
• a genuine focus on employee health and wellbeing
• yourWellness program including free access to Calm & Centr Apps
• access to free and confidential counselling sessions for you and your immediate family
• access to discounted private health insurance, banking, and finance options
• an environment that values diversity, inclusion and cultural capability

How to Apply

If you believe in the power of young people and in yourself, join team yourtown and have an amazing impact on the lives of young people, their families, neighbourhoods and the wider community in Australia.

Click “Apply Now” to submit your application and take the next step in your career.

To view the full position description here.

Contact: Kerry Smith – Talent Acquisition Specialist - [email protected] using the subject line: Digital Analytics and Tagging Specialist enquiry via EthicalJobs.

Applications will be reviewed as they are received so apply ASAP! 

yourtown has a zero-tolerance approach to abuse and we believe that safeguarding is a shared responsibility of all, for all.

Successful applicants will be subject to satisfactory screening including a National Criminal History Check and Working with Children Check.

At yourtown, everybody belongs. We welcome, celebrate, and support a diverse and inclusive workforce that represents the communities in which we work.