Reporting to the Head of Public Relations and Brand, you’ll lead the day-to-day delivery of public relations activity—bringing stories to life, building media relationships, and ensuring our communications are clear, consistent and compelling.

This is a hands-on role for a strong writer and communicator who thrives on turning complex information into engaging, audience-ready content.

About the Role

As our PR & Communications Specialist, you’ll be responsible for executing media and communications activity that strengthens our profile and reputation.

You’ll work across media relations, content creation, social copy and external communications—collaborating with stakeholders across the organisation to bring impactful stories to life.

Key Responsibilities

Media & Public Relations

• Deliver day-to-day PR activity across proactive and reactive opportunities
• Draft media releases, pitches, talking points and briefing materials
• Identify and develop strong story angles that support brand and advocacy priorities
• Build and maintain positive relationships with journalists and media contacts
• Coordinate media opportunities, interviews and follow-up
• Monitor coverage and contribute to reporting and insights

Content & External Communications

• Write and manage weekly blog content and website stories
• Create clear, engaging external communications across multiple channels
• Translate complex information into accessible, audience-friendly content
• Coordinate stakeholder-facing materials, case studies and FAQs
• Ensure all content aligns with brand messaging and tone

Social Media Support

• Develop social media copy aligned to PR and communications activity
• Support scheduling and coordination of posts
• Repurpose media and content into engaging social formats
• Assist with approvals and ensure accuracy and timeliness

Campaign & Stakeholder Support

• Support advocacy, campaigns and external communications initiatives
• Coordinate inputs from internal teams and subject matter experts
• Contribute to reporting across PR, content, social and campaigns

About You

You’re a confident communicator who enjoys working in a fast-paced environment and can manage competing priorities with ease.

You bring:

• 3+ years’ experience in PR, communications, media or journalism
• Strong writing, editing and storytelling skills
• Experience drafting media materials and managing media engagement
• A proven ability to translate complex information into clear, engaging content
• Experience across blogs, website content and social media
• Strong organisational skills and attention to detail
• Sound judgement and an understanding of reputational risk

Desirable:

• Experience in advocacy, community or purpose-led organisations
• Familiarity with CMS platforms, Canva or social scheduling tools
• Experience developing case studies or impact-driven storytelling

Who What Y?

The Y NSW is a profit-for-purpose organisation focused on healthy living, social impact, and empowering young people. We operate more than 60 sites, employing over 1,000 staff across NSW to deliver enriching community programs.

We’re committed to building a diverse, inclusive workforce that reflects the communities we serve. We welcome applicants of all genders, ages, religions, abilities, sexual orientations, and cultural backgrounds—including Aboriginal and Torres Strait Islander peoples.

We encourage you to apply early as applications may be reviewed as they are received.