The position

As a Marketing Advisor you will be accountable for contributing to marketing plans and activity to; increase the financial and non-financial value (growth) and tenure (retention) of supporters in the mass and middle donor segments. This includes the setting of campaign targets and development of campaign activity with performance metrics in line with the overall marketing strategy. This role encompasses both growth and retention activities within these segments.

Your role plays an integral part in the organisation, enabling us to support our mission of empowering Australians to create meaningful change for the world’s most vulnerable children and adults.

In this role you will work in close collaboration with key stakeholders across the business, requiring a hands-on approach to developing and executing on a marketing plan that will support the segments in achieving their income and retention targets. Marketing Advisor role requires leadership, campaign team management, plan development, campaign planning and execution, reporting, stakeholder and supplier relationship management.

Your main duties and responsibilities will include:

• Develop, communicate and maintain the mass segment and middle donor Marketing Plan
• Develop, communicate & maintain the Supporter Treatment Journey plans
• Develop & implement effective ‘push’ campaign activity
• Direct financial accountability for the management of marketing expenditure for Retention Marketing

Who we’re looking for 

Your skills and experience will include:

• Exceptional supporter profiling skills & design of customer experiences     
• Solid experience in direct marketing, including use of direct mail, email, sms, digital to drive response and build long standing relationships
• Strong customer service approach to all internal stakeholders   
• Working with internal/external agency relationships to develop best practice marketing activity
• Effective budget management & financial acumen in analysing performance & effecting changes
• Solid fundraising experience preferably within corporate and/or major donor segment
• Tertiary qualifications in Marketing, Business or similar
• Campaign planning and execution, required in a management role           

Working for World Vision means you are making the world better 

It’s not every day that a job comes along that lets you change the world. Working for World Vision means looking forward to turning up at work because you know you’re about to do something meaningful.

It means working with 35,000 staff and 3.3 million supporters in 100 countries who will stop at nothing to help children live better lives. Join a team that is bold and courageous, and where job satisfaction goes beyond financial reward. 

The selection process 

For your information, the interviews will start immediately, and the role may be filled before the closing date.

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs.

All successful candidates will undergo a criminal record and Working with Children check prior to employment. We provide our staff and volunteers with ongoing supervision, support and training in their work with vulnerable children and their families.

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work. 

We offer great benefits such as salary packaging, flexible working arrangements, free on-site parking and an onsite café for our employees.

For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us