• Full-time | Permanent
• Sydney CBD
• Flexible Working arrangements

about the role

• Craft Compelling Stories: Create impactful narratives that resonate across media platforms, showcasing Uniting’s work and value
• Make an Impact: Help shape media strategies that drive positive change and elevate Uniting’s voice in social justice and advocacy.
• Lead and Influence: Play a critical role in crisis management, proactive media engagement, and brand positioning.

Are you a seasoned media professional with a passion for creating meaningful impact?

Join Uniting’s Social Impact and Advocacy Directorate as our Media and Public Relations Manager and play a pivotal role in helping to shape and amplify the voice of one of Australia’s leading not-for-profit organisations.

At Uniting, we care deeply about the communities we serve, and your expertise will help us elevate our brand, promote our services, and enhance our reputation. This is a highly visible role in a fast-paced environment that requires strategic thinking, creativity, and a passion for advocacy.

Your Impact:

Working closely with and reporting to the Media and Public Affairs Lead, you will:

• Help develop and implement media strategies that positively position Uniting across traditional and digital platforms.
• Proactively identify media opportunities and maintain a calendar of events to drive brand visibility.
• Support the management of crises and issues, including maintaining a comprehensive media holding statement library.
• Act as an advisor on media strategy, supporting internal clients with thoughtful media management under agreed strategic direction
• Craft thought leadership pieces, features, and editorial content to position Uniting as a leader in social justice and advocacy.
• Manage media relationships, respond to media requests, and ensure Uniting is professionally represented.
• Collaborate on brand and marketing campaigns, ensuring media strategies align with our broader objectives.
• Provide weekly and monthly media coverage reports, keeping the organisation informed of key outcomes.
• Coordinate media training, ensuring Uniting spokespeople are prepared and confident in engagements.

Why Uniting?

You’ll be joining a team of passionate professionals dedicated to making a real difference. As part of the Media and Public Affairs team, you will work on campaigns that matter – from social justice initiatives to advocacy efforts that influence policy and public opinion.

What You’ll Bring:

• Bachelor’s degree in a relevant field or 5+ years equivalent experience.
• 5+ years of media and public relations experience, ideally with a strong background in crisis and issues management.
• Established media relationships and a proven track record of proactive media management.
• Exceptional written and verbal communication skills, with experience drafting speeches, talking points, and media releases.
• Strong experience working with multimedia producers to create content across diverse platforms.
• A deep understanding of both digital and traditional marketing.
• Flexibility to manage after-hours media duties when needed.

Bonus Points For:

• Journalism experience or media work within the NFP or government sector.
• Experience in delivering media programs focused on public communication and social justice.

Ready to Make an Impact?

If you’re excited to use your media expertise to advocate for important causes and make a tangible difference in the community, we’d love to hear from you.

How to apply 

To submit your application, please click 'Apply Now' by COB on the closing date.

Please submit your CV and Cover letter via the job advertisement platform, as this ensures accurate tracking of your application. 

 For more information, including a copy of the comprehensive position description, please contact Louise Massie at [email protected]  using the subject line: Media & Public Affairs Manager enquiry via EthicalJobs.

What We Offer You

• A rewarding career with a leading human services organisation.
• Up to $18,550 NFP salary packaging available.
• Access to our U rewards program with exclusive discounts.
• Flexible work hours for work-life balance.
• Affordable access to Fitness Passport— discounted gym memberships to support your best life.
• A supportive, inclusive, and collaborative work environment.
• Opportunities for professional growth.
• Purchase of additional leave.

Who is Uniting

Uniting NSW.ACT contributes to the work and mission of the Uniting Church in NSW and the ACT through social justice advocacy, community services , and spiritual care. We provide care and support for people through all ages and stages of life, with a focus on people experiencing disadvantage and vulnerability.

Our purpose is to inspire people, enliven communities, and confront injustice.   Uniting is a Child Safe Organisation committed to promoting the safety, well-being, and inclusion of children and young people.  Empowered by diversity   

At Uniting, inclusion isn’t just something we value – it’s how we work. Our culture and practice reflect the vibrant diversity of our colleagues, and the clients and communities we serve.    

Note: Employment with Uniting is subject to satisfactory background checks, including a national Police check, Working with Children check, Working with Vulnerable People check, NDIS worker screen check, and reference checks.