• Permanent Full Time
• Sydney CBD (Pitt Street)
• Hybrid Working

Lead Growth | Embrace AI | Make a difference

This is more than a marketing leadership role. It's an opportunity to shape how older Australians and their families discover, engage with and choose Uniting's Seniors Services, spanning Residential Aged Care and Home Care.

As our Marketing Lead – Seniors Services, you'll lead and develop a high-performing marketing team while partnering with senior leaders to drive growth across one of Uniting's most significant service portfolios. Using customer insight, digital innovation and emerging technologies, you'll create marketing strategies that deliver measurable commercial outcomes while helping more people access the care and support they need.

You'll also play an important role in positioning Uniting as a trusted leader in ageing, through compelling communications, content and thought leadership.

Reporting to the Chief Customer Officer, you'll work closely with senior leaders across Residential Aged Care and Home Care to influence strategy, shape customer experiences and drive sustainable growth.

Marketing is changing rapidly. So are we.

We're looking for a marketing leader who enjoys exploring new ideas, testing emerging technologies and finding better ways to connect with customers.

Whether it's using AI to uncover customer insights, personalise campaigns, improve marketing performance or help teams work smarter, you'll be excited by the possibilities and practical enough to know where it creates real value.

You'll use customer insight, market intelligence, digital channels and emerging technologies, including Ai to strengthen brand preference, increase enquiries, improve customer experiences and deliver sustainable growth across our Seniors Services portfolio.

You'll be successful in this role if you bring:

• Demonstrated success developing and delivering strategic marketing initiatives that drive growth, customer engagement and measurable business outcomes.
• Experience leading and developing high-performing marketing professionals.
• Expertise across digital marketing, customer journeys, campaign optimisation and performance measurement.
• The ability to translate customer insights and market intelligence into practical marketing strategies.
• Experience using marketing technology, automation, data and emerging technologies to improve customer engagement and marketing effectiveness.
• Strong stakeholder engagement skills, with the ability to influence and collaborate across senior leadership teams.

Experience within Seniors services, healthcare or another complex consumer service environment will help you get up to speed quickly. If you've built your career in another sector and can demonstrate transferable experience delivering customer-focused growth strategies, we'd still love to hear from you.

Download the PD HERE

Why Uniting?

When you join Uniting, you're joining an organisation that believes in inspiring people, enlivening communities and confronting injustice.

In return, you'll enjoy:

• A competitive salary package.
• Access to outstanding not-for-profit salary packaging, helping you pay less tax and take home more of your income. Better still, your full annual benefit is available from 1 April 2026, allowing you to maximise your tax savings from the start of the FBT year.
• Flexible hybrid working, with three days in our Sydney CBD office and two days working from home.
• Fitness Passport, providing discounted access to hundreds of gyms, pools, and fitness facilities across Australia to help you live your best life.
• Additional paid leave options, including the opportunity to purchase extra annual leave.
• Exclusive employee discounts through our U Rewards program.
• Ongoing professional development and the opportunity to grow your career in internal communications.
• The chance to do meaningful work every day for an organisation committed to inspiring people, enlivening communities, and confronting injustice.

Ready to make an impact?

If you're passionate about creating marketing that delivers meaningful customer outcomes and measurable growth, we'd love to hear from you.

To submit your application, please click ‘Apply Now’ by COB on the closing date.

Along with your CV, we'd welcome examples of work you're proud of. Whether it's a campaign, customer journey, growth initiative or digital transformation you've led, feel free to include a portfolio, case studies or other examples that showcase your approach and impact.

For further information, please contact Louise Massie, Senior Talent Acquisition Specialist, at [email protected] using the subject line: Marketing Lead enquiry via EthicalJobs.

To ensure every application is managed fairly and consistently, all applications must be submitted through our online careers’ portal. Unfortunately, we aren't able to accept applications sent directly via email.

About Uniting

Uniting NSW.ACT contributes to the work and mission of the Uniting Church in NSW and the ACT through social justice advocacy, community services, and spiritual care. We provide care and support for people through all ages and stages of life, with a focus on people experiencing disadvantage and vulnerability. Our purpose is to inspire people, enliven communities, and confront injustice.

Uniting is a Child Safe Organisation committed to promoting the safety, wellbeing and inclusion of children and young people.

Empowered by diversity

At Uniting, inclusion isn't just something we value—it's how we work. We welcome people from all backgrounds, experiences, and identities and encourage applications from Aboriginal and Torres Strait Islander peoples, people with disability, people of all ages, cultural backgrounds, faiths, genders, and sexual orientations.

If you require adjustments to participate in our recruitment process, please let us know.

A position description is attached.