UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

Job Description

We are offering a full time 13-month contract position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not for profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for

We are seeking a strategic and purpose-driven Marketing Manager, Acquisition to lead UNICEF Australia’s acquisition program and grow our supporter base.

Reporting to the Head of Individual Giving, this role leads the acquisition strategy across a range of channels and supporter products, driving sustainable revenue growth and long-term supporter value.

This role sits within a team that is continuing to evolve, and will suit someone who is comfortable navigating change and contributing to shaping future structure and priorities.

Your day will include

• Leading UNICEF Australia’s acquisition strategy across single giving, regular giving and lead generation programs
• Developing and delivering a clear strategy, roadmap and activity plan aligned to organisational priorities
• Owning the end-to-end acquisition funnel and revenue targets, from lead generation to first gift and progression to ongoing support
• Using data, supporter insights and market research to optimise performance and identify growth opportunities
• Leading integrated, multi-channel, and multi-product campaigns to acquire new supporters and grow revenue sustainably
• Managing and developing a high-performing team to deliver strong results and continuous improvement
• Monitoring performance metrics, forecasting and campaign results to inform decision-making and optimise outcomes

We would like you to have the following skills and experience

• Tertiary qualification in marketing, communications, business or a related field, or equivalent experience
• Strong experience leading acquisition or performance marketing programs in a complex organisation
• Proven ability to use data, insights and research to inform strategy and improve results
• Experience developing and delivering multi-channel marketing campaigns across a range of platforms, including ATL, paid digital media, eDM and telemarketing
• Demonstrated experience leading and developing teams, including coaching and performance management
• Strong stakeholder management skills, with experience working across internal teams and external partners
• Ability to manage budgets, performance metrics and deliver against targets
• A strong alignment with UNICEF Australia’s purpose and values, and an interest in contributing to meaningful impact for children.

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to Birthday leave, EAP, nutrition, exercise, financial and legal support
• Commitment to our child-first philosophy with generous paid parental leave and offering
• The opportunity to support a global impactful cause and make a difference for every child

How to Apply

To apply for this fantastic opportunity please select "Apply Now" and submit the following documents in PDF format:

• Your Cover Letter, outlining your relevant experience and highlighting a summary of your strengths
• Your CV

For further information on this position, please be in touch with our People & Culture Team: [email protected] using the subject line: Marketing Manager - Acquisition enquiry via EthicalJobs.

We welcome you to contact us to discuss any requirements that will ensure you can participate fully in our recruitment experience.

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Criminal History Checks and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.

UNICEF Australia is committed to ensure all our People, from any background, feel heard, considered, and able to contribute to their full potential. We are striving to build a truly inclusive workplace, one that our team feel they can bring their best self to work and is reflective of the wider community that we serve.