Who are we?

We’re Smiling Mind, and you might be one of the 7 million people globally who use our app. We’re so glad to have you part of our community! We are Australia's leading provider of mindfulness-based social and emotional learning (SEL) and we aspire to be the leading provider of evidence-based products and programs, designed to support the development of skills known to support good mental health and wellbeing and prevent mental health challenges wherever possible. As one of Australia’s leading digitally led mental health organisations and learning provider, we’re in pockets, classrooms and workplaces across Australia, and beyond.

We’re looking for people who are inspired by this vision and the unique opportunity to help shape the future of young Australians. We're a friendly and highly driven small team with a big dream, so expect to be surrounded by people who are passionate about changing the future. 'Smart Hustle' is a state of mind in a not-for-profit, but we are certainly not your standard. Smiling Mind is a high growth, fast paced organisation more akin to a tech start-up than what you might perceive a not-for-profit to be like. Our people have tenacity, creativity, and resilience in spades, meaning we punch well above our weight, working together as a tight knit team to achieve great things.

Who are you?

This role is perfect for an analytical, creative, strategic, and experienced digital marketing expert who wants to contribute to generational change in Australia’s mental health through preventative mental health initiatives. You’ll play a pivotal role in evaluating, improving, and monitoring user experiences across Smiling Mind's digital platforms and campaigns, including website UX.

This role, reporting to the Head of Marketing and Communications, will work with internal and external stakeholders to develop strategies and deliver projects and initiatives to optimise Smiling Mind's brand and performance across digital marketing channels, social media marketing and our website.

You will play a strategic role in ensuring the Smiling Mind brand is represented accurately, accessibly and in the most engaging way across our digital ecosystem and touchpoints. You will work as part of an agile team helping to deliver on our organisational strategy.

Responsibilities of the role:

• Create, monitor, and optimise digital campaigns across a variety of channels
• Act as a custodian of the Smiling Mind brand
• Improve user experience and performance metrics across all digital touchpoints – Website UX, SEO and SEM, user database, direct mail, social media, and digital advertising performance
• Provide strategic input and oversight of Google Analytics, Search Engine Marketing/Optimisation, Social Media Advertising, Marketing Automation, CRM User Segmentation & Personalisation, Website CMS, User Database, Google Data Studio, and other systems
• Lead website content and UX optimisation, including SEO and integration with digital marketing campaigns.
• Deliver digital marketing activity (campaigns and advertising), including social media and direct mail marketing and automation (CRM) to achieve specified goals, including lead generation and product marketing.
• Deliver digital design and wireframes for websites and landing pages, based on best practice website UX to achieve specified goals, including lead generation and brand/product marketing
• Track, analyse and report on performance insights for owned channels (website and social media) and campaigns using tools such as Google Analytics, Google Data Studio, Google Tag Manager, Facebook Ads Manager, Facebook Pixels, Google AdWords, and others.
• Develop creative briefs and strategies for content creation and moderation across digital and social channels and platforms.
• Develop project plans and associated documentation and manage key initiatives to completion on time and within budget.
• Develop customer journey maps, utilising tools, and insights to evaluate and optimise end-to-end customer experience across digital channels and touch points, with a focus on the main Smiling Mind website.

You will be expected to use initiative to get the job done, will be challenged to perform at your very best, and in return get the opportunity to learn from inspiring and skilled team members achieving life changing results for our community.

Other perks include salary sacrificing and Collingwood based warehouse office which is most definitely dog friendly.

You've got:

• A degree or post-graduate qualification in a relevant discipline such as Digital Design, Web Development, Communications or Marketing.
• The ability to build collaborative relationships with internal and external stakeholders to support organisational needs and outcomes.
• Strong digital marketing experience and application to different digital channels and platforms
• Demonstrated strategic and creative thinking skills
• Problem-solving skills and attention to detail
• Experience in multi-tasking, meeting short deadlines and working in a high-paced environment is a must
• The ability to organise your own workload and prioritise effectively.
• An understanding of the role preventative mental health can play in the development of young people and a willingness to learn more about this.

Bonus points for:

• Photography, animation, digital design and development and video editing skills and experience
• Understanding of accessible design principles and frameworks and experience applying them to your work
• Experience in a start-up /scale-up environment
• Systems knowledge and experience using the Google Suite, Asana, HubSpot and Squarespace
• Leadership and management acumen and experience
• Advanced Adobe Creative Cloud skills and experience/proficiency in Keynote, PowerPoint, Sketch and Squarespace

The values we live by at Smiling Mind:

Human - Life is complicated enough. We’re real. With each other and everyone around us, choosing to turn the complex into the simple. We are approachable, fun, and connected. We celebrate our success, learn from near wins, and relish in the impact we are making in the world.

Inclusive - We believe accessibility and inclusiveness is key to empowering a new generation to thrive. We approach everything we do in an open, curious, and non-judgemental way.

Informed - We make it our business to know, and everyone in our world benefits from the knowledge we share. Lifelong learners, our curiosity and inquisitive nature inspire a constant zest for knowledge.

Tenacious - We encourage and challenge each other to find ways to be better. We use all our skills, knowledge and resolve to find the best, most efficient, and impactful path to success, changing lives in the process.

Agile - We are strategic and commercial, but fluid in our approach to revolutionising the way people learn social and emotional skills. From the way we work with each other, to our partners and those who use our tools and resources. Often, this means doing a lot with a little - we never want to lose our entrepreneurial spirit - which got us where we are.

We love people who have:

• A belief in the purpose and philosophy of Smiling Mind
• A desire to have a positive impact on the world – particularly through behaviour change and learning design
• The ability to blend agility and pace, with the rigour required to deliver impactful health services
• Strong business acumen
• A growth mindset and willingness to learn
• Attention to detail, accountability, and ability to work to timelines and manage competing tasks
• A warm, friendly, collaborative, and engaging approach
• Alignment to our values

Next steps!

Please submit your resume and cover letter outlining your skills and experience to deliver the ‘Responsibilities of the Role’ (as above).

We will be reviewing applications on a rolling basis so please submit your application as soon as possible.

If you have any questions please email jobs(at)smilingmind.com.au using the subject line: Digital Marketing Lead enquiry via EthicalJobs.