ABOUT US

Sydney Gay & Lesbian Mardi Gras is more than a Festival.

We are a year-round organisation that celebrates LGBTQIA+ communities, drives social change, creates world-class events, and connects hundreds of thousands of people through culture, advocacy and community.

As we continue to evolve and diversify our revenue and audience engagement strategies, we are seeking an exceptional Marketing & Audience Growth Manager to lead audience growth, customer engagement, CRM and marketing performance across the organisation.

This is an opportunity to play a pivotal role in one of Australia's most recognised brands while helping shape the next chapter of Mardi Gras.

ABOUT THE ROLE

Reporting to the Head of Revenue, the Marketing & Audience Growth Manager is responsible for developing and executing integrated marketing strategies that drive audience growth, engagement and revenue outcomes across Festival, Mardi Gras+, membership, fundraising and commercial activities.

This role combines strategic marketing leadership with hands-on execution, leveraging customer insights, digital channels, CRM, lifecycle marketing and data-driven decision making to deliver measurable results.

You will work across the organisation to grow audiences, increase participation, strengthen engagement and support the long-term sustainability of Mardi Gras.

KEY AREAS OF RESPONSIBILITY INCLUDE:

• Developing and implementing integrated marketing strategies aligned to organisational priorities;
• Driving audience acquisition, retention and engagement across all programs and initiatives;
• Growing ticket sales, memberships, fundraising participation and other revenue-generating activities;
• Leading CRM, customer lifecycle and audience segmentation strategies;
• Developing and optimising paid and owned digital marketing campaigns;
• Delivering audience insights, campaign reporting and performance analysis;
• Supporting sponsorship activations, fundraising campaigns and commercial initiatives;
• Protecting and strengthening the Mardi Gras brand through all marketing activity.

ABOUT YOU

You are an experienced marketing professional who combines strategic thinking with strong commercial acumen and a passion for audience growth.

You understand how to translate data and customer insights into meaningful engagement, revenue growth and exceptional customer experiences.

YOU BRING:

• Demonstrated experience developing and executing integrated marketing strategies;
• Experience driving audience growth, customer acquisition and engagement outcomes;
• Strong digital marketing capability across paid, owned and earned channels;
• Experience with CRM platforms, customer lifecycle marketing and segmentation strategies;
• Strong analytical skills and the ability to translate data into actionable insights;
• Experience managing marketing campaigns with measurable commercial outcomes;
• Excellent stakeholder engagement and project management skills;
• A collaborative and solutions-focused approach.

Experience in events, arts, entertainment, membership organisations, fundraising, not-for-profit or purpose-led sectors will be highly regarded.

WHY JOIN MARDI GRAS?

This is an opportunity to join an organisation with a powerful purpose, a globally recognised brand and an ambitious future.

You will have the opportunity to:

• Work on one of Australia's most iconic festivals and brands;

• Influence audience growth and engagement at a strategic level;

• Contribute to meaningful social impact and community outcomes;

• Collaborate with passionate and talented colleagues;

• Help shape the future growth and sustainability of Mardi Gras;

• Work in a flexible, hybrid and inclusive environment that values diversity, creativity and innovation.

If you are passionate about marketing, audience growth, customer engagement and making a meaningful impact, and you want to be part of an exciting next chapter, we would love to hear from you.

INCLUSION AND DIVERSITY

Sydney Gay and Lesbian Mardi Gras is committed to being an inclusive and equal opportunity employer. We celebrate diversity in all its forms and are dedicated to creating a workplace where everyone feels respected, supported and able to bring their authentic selves to work.

We strongly encourage applications from Aboriginal and Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, people with disability, and people of all sexualities and gender identities.

We believe that a diverse workforce strengthens our organisation, our work and our impact and we are committed to fostering a culture grounded in equity, inclusion and belonging.

If you're excited by the opportunity to combine commercial growth, strategic partnerships and meaningful impact, we'd love to hear from you.

Sydney Gay & Lesbian Mardi Gras is committed to creating an inclusive workplace that reflects the diversity of our communities. We encourage applications from people of all backgrounds, identities and experiences.

For any queries, please contact: [email protected] using the subject line: Marketing & Audience Growth Manager enquiry via EthicalJobs.