Use your digital expertise to make a genuine difference – help connect farming families with critical support while engaging Australians in a cause that matters.

Own and shape Rural Aid's digital presence – lead national strategy, campaigns and optimisation across a growing digital ecosystem with the opportunity to influence organisational outcomes.

Join a passionate, collaborative team – work alongside dedicated people who are committed to supporting rural communities and creating lasting impact across Australia

About Rural Aid

Rural Aid is Australia’s leading charity supporting farmers, their families and rural communities. Across the country, we provide practical, timely and meaningful assistance through a team of passionate, committed professionals who understand the unique pressures of rural life.

Life on the land is shaped by ongoing challenges, droughts, fires, floods and the daily pressures of farming and rural life. We’re on farm and in communities, ready to support when it matters most, helping farmers and their families stay on the land, protect their livelihoods and remain connected to their communities.

Through disaster assistance, community development and mental health programs, Rural Aid works alongside supporters, partners and volunteers to deliver practicalsupport that helps farmers, their families and rural communities become stronger, more connected and hopeful for the future.

Rural Aid's Vision is that farmers, their families and rural communities are strong, connected and supported when faced with disaster and adversity. Our Mission is to provide the right assistance at the right time to improve the lives of farmers, their families and rural communities. Rural Aid promises to ensure donors' money is used transparently to provide effective and timely assistance to those most in need.

Our Values

At Rural Aid our values guide our behaviours and are the foundation for how we do deliver services and support. We are:

• Empathetic & compassionate (in everything we do and everyone we deal with);
• Transparent & accountable (being open, honest and outcomes focused);
• Supported & empowered (to achieve community and personal growth);
• Ambitious & adaptable (in order to find solutions to new and diverse challenges); and
• Commercially responsible (to ensure the long-term future of the charity).

Compliance with our WH&S policies and procedures plus contributing to the promotion of a safe and healthy work environment are also paramount for us.

Are you passionate about using digital strategy, content and data to drive meaningful engagement and make a tangible impact on the lives of farmers and rural communities?

This is your chance to shape this newly created National role as your own. The Rural Aid team is headquartered in Brisbane, celebrating a decade of transformative work across Australia in 2025 and continue to grow. We are seeking a passionate and experienced Digital Specialist to lead the performance, optimisation and growth of our digital ecosystem. This role plays a critical part in connecting farmers, supporters, partners, volunteers and communities with Rural Aid's services, programs and impact.

Reporting to the Chief Growth Officer and working across the organisation, you'll develop and deliver integrated digital strategies, campaigns and content that drive awareness, engagement, farmer registrations, fundraising outcomes and organisational growth.

What you'll do as Rural Aid's Digital Specialist: 

• Lead Digital Strategy & Performance

Develop and deliver Rural Aid's digital strategy, driving awareness, engagement, farmer registrations, fundraising outcomes and organisational growth across multiple channels.

• Deliver High-Impact Campaigns

Plan, execute and optimise integrated digital campaigns across paid, owned and earned media, ensuring strong performance and measurable results.

• Manage Our Digital Ecosystem:

Lead Rural Aid’s website content and performance, social media channels and digital platforms, creating engaging and user-focused experiences that connect audiences with our mission.

• Create Compelling Content & Storytelling:

Work with teams across the organisation to develop authentic, audience-focused content that showcases Rural Aid's services, programs and impact.

• Drive Insights & Continuous Improvement:

Use data, analytics and customer insights to measure performance, identify opportunities and continually improve engagement, conversion and digital outcomes.

• Budget accountability:

Manage expenditure budgets making data-driven decisions and tracking performance.

• Collaborate:

Working alongside your Marketing & Growth colleagues on fundraising, media, brand awareness and national initiatives. Establish and maintain effective relationships with the broader Rural Aid team.

• Ensure Compliance:

Contribute to our team maintaining full adherence to relevant privacy, fundraising and charitable legislation including the FIA Code of Conduct.

What we're looking for:

• Firstly – we hope you share our passion for farmers and rural communities to help deliver Rural Aid's vision: Farmers, their families and rural communities are strong, connected and supported when faced with disaster and adversity.
• You'll be a strategic and hands-on digital specialist who combines creativity with strong analytical thinking. You enjoy using digital channels, content and data to create meaningful engagement and measurable outcomes.
• Minimum 3-4 years experience in Digital Specialist role or similar
• Demonstrated experience developing and implementing multi-channel digital strategies.
• Strong knowledge of SEO, SEM and social media management.
• Experience using Google Analytics 4, Google Tag Manager, Google Ads, Google Search Console and social media advertising platforms.
• Experience managing website CMS platforms, with WordPress experience highly regarded.
• Content creation and design skills, including experience with Canva, Adobe Creative Suite and video editing tools.
• Impressive written and verbal communication skills and creativity to craft compelling and engaging digital campaigns to achieve organisational goals.
• Demonstrated experience in managing projects and initiatives across multiple digital channels with a well-developed analytical, problem solving and data-driven decision-making skillset.
• Excellent communication, stakeholder management and project coordination skills.
• A team player who has a proactive, collaborative mindset with strong attention to detail and a commitment to continuous improvement.

What we offer:

• A collaborative and supportive team culture situated in a comfortable and welcoming office environment, close to amenities, shopping facilities & public transport (Indooroopilly, Brisbane).
• Flexible working options available
• Generous salary packaging benefits. As a registered Charity, our employees are eligible to access salary-sacrificing benefits to assist with financial commitments or utility bills etc.

next steps

To submit your application, please click ‘Apply Now’ by the closing date.

To learn more about Rural Aid including our aims, history and the programs we deliver to support Farmers; please visit our website; www.ruralaid.org.au