• A sensational opportunity to join one of Australia’s leading international not-for-profits
• Develop and implement multichannel digital strategies and personalised experiences that inspire and invite Oxfam supporters to contribute their financial support, ideas and resources to advance our shared purpose of achieving a just and sustainable world without poverty
• Permanent, Full-time, 35 hours per week

About Oxfam

Oxfam is a global movement of people working together to end the injustice of poverty.

That means we tackle the inequality that keeps people poor. Together we save, protect and rebuild lives. When disaster strikes, we help people build better lives for themselves, and for others. We take on issues like land rights, climate change and discrimination against women. And we won’t stop until every person on the planet can enjoy life free from poverty.

We are an international confederation of 19 organisations (affiliates) working together with partners and local communities in the areas of humanitarian, development and campaigning, in more than 90 countries.

All our work is led by five core values: Accountability, Empowerment, Equality, Inclusiveness and Sustainability. To read more about our values please click here

As an agency undertaking work both nationally and internationally and in humanitarian response, Oxfam takes its duty of care seriously to safeguard children, young people and adults and recognises that it must meet community expectations and the trust placed in its personnel to maintain the highest standards of conduct with children. Therefore, all positions within Oxfam are required to comply with the One Oxfam Child Safeguarding and Protection from Sexual Exploitation and Abuse policies and all staff sign the Oxfam Australia Child Safeguarding and One Oxfam Employee Codes of Conduct.

The Role

Working in the Supporter Experience Team you will work alongside another Digital Producer, and the Digital Marketing Manager. The Supporter Experience Team is a small specialist unit of data analysts and digital experts working in partnership with the multiple teams leading the day-to-day interaction with supporters in order to provide critical supporter insights and strategic recommendations that enhance experience and maximise engagement, loyalty and value across all segments.

Reporting to the Digital Marketing Manager, this role is responsible for providing internal stakeholders with expert advice on digital strategy and innovation and delivering end-to-end digital campaigns to meet business and customer needs; measuring and optimising performance and experience across all digital channels; and maximising acquisition and revenue through paid, earned and owned channels.

You will also work closely with the Data Insights Team, the broader Fundraising unit to ensure supporters are at the centre of our engagement and raise awareness of Oxfam jointly with the Marketing Production and Media teams, to drive growth in brand, donors, influence and income.

As Oxfam’s Digital Producer your main objectives are to acquire new supporters at scale; to maintain support with existing ones through online channels; to maximise online traffic, revenue and actions; to drive increased brand recognition through digital platforms; and to lead on digital campaigning for change.

A little about you (the key selection criteria)

To be successful in this role you will have;

• Proven ability in managing large-scale EDM campaigns to maximise engagement with supporters. Strong marketing automation (preferably Marketo) platform experience required.
• Knowledge and experience in developing, implementing and optimising multi-channel digital marketing campaigns – including PPC, SEO, Website, EDM, paid and organic social, etc. Strong Facebook Ads experience is a requirement;
• Knowledge and experience in digital analytics, with an understanding of key digital marketing metrics and how to analyse them to improve on digital marketing campaigns – a solid Google Analytics background is a requirement;
• Strong understanding of supporter segmentation and targeting approaches; experience researching and analysing online user behaviour and audiences using Google Analytics
• A growth mindset and desire to cross skill; flexibility in work undertaken in order to assist colleagues and the organisation
• Personal experience of the forms of injustice we seek to address would be an advantage

Applicants will be required to show proof of their right to work in Australia and successful applicants will be subject to the satisfactory clearance of a Police Records Check, and Counter Terrorism and Aid Diversion check.

We promote diversity and practice equality. Aboriginal and Torres Strait Islander applicants are encouraged to apply.

We can offer you

• A base salary of $75,726 plus superannuation, superior leave benefits and access to a generous not-for-profit salary packaging program (up to $18,450 of your salary tax-free).
• The opportunity to use your talents and expertise to tackle poverty and make a positive impact around the world.
• A flexible and supportive workplace, with excellent work-life balance
• Superannuation matching