• Melbourne, Sydney or Brisbane
• Full-time contract until 31 March 2027
• This is a contract role with the possibility of transitioning to a permanent position based on program performance
• 35 hours per week

About Us

At Oxfam Australia, we believe all lives are equal and no-one should live in poverty. We are a member of Oxfam International, a global confederation working with partners and local communities in 87 countries.

Would you like to join this global movement of people working together to eliminate the inequalities that keep people in poverty?

We are currently seeking an enthusiastic and committed person to fill the role of Digital Marketing Specialist.

Job Description

The Role

We are currently seeking a Digital Marketing Specialist to work within the Fundraising, Partnerships and Community section at Oxfam Australia. This unit exists to inspire and invite individuals and communities to contribute their support (financial and action taking) and resources to advance our shared purpose of achieving a just and sustainable world without poverty. The Digital Marketing unit is a small specialist team of digital marketing and content experts working in partnership with the multiple teams across the organisation to attract, activate and engage supporters and the Australian public.

The Digital Marketing Specialist reports to the Digital Marketing Manager in the Supporter Activation unit. This role is responsible for creating a campaign led approach to audience building through designing and executing high quality digital engagement for fundraising and advocacy campaigns. This role will work end-to-end across web, email and to attract and convert support for online actions and/or donations.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across paid, owned and social channels for a diverse portfolio of digital fundraising and campaigning products
• Develop and optimise personalised conversion and engagement journeys using Marketo marketing automation software
• Plan and implement inspiring and impactful digital campaigns that drive supporter growth and engagement at scale
• Work collaboratively with design, social media and content colleagues to create timely, engaging content aligned to Oxfam’s sphere of interest
• Design, build and send campaign eDMs to activate supporters and update them on the impact of their support.
• Work in partnership with supporting agencies and website development team to ensure Oxfam Australia website and microsites are optimised for conversions, UX and SEO.
• Generate engaging digital content (petitions, handraiser, value exchange) to attract new audiences and engage existing audiences.
• Use digital analytics to measure and report on performance of digital campaigns and channels against agreed KPIs.

Desired Skills and Experience

A little about you (the key selection criteria)

• Experience developing and implementing digital marketing and communication strategies (Digital campaigning experience desirable)
• Experience in project management of digital projects using agile approaches
• Experience working with a CMS platforms like Sanity and marketing automation software such as Marketo
• Experience managing paid social and paid search

What we can offer you

• A base salary of $88,337.37 plus superannuation, superior leave benefits and access to a generous not-for-profit salary packaging program (up to $18,450 of your salary tax-free).

• The opportunity to use your talents and expertise to make a positive impact around the world.

• We value flexibility and seek to support our people in ways that meet their work/life commitments and support their wellbeing.

• Cultural leave

• Superannuation matching

Our culture is shaped by our values, which reinforce what we care about and how we do things, not just what we do. Our core values of Equality, Empowerment, Solidarity, Inclusiveness, Accountability and Courage drive everything we do at Oxfam.

Oxfam is committed to preventing any type of unwanted behaviour at work, including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct. We are committed to promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us. Therefore, our people are required to comply with the One Oxfam Child

Safeguarding and Protection from Sexual Exploitation and Abuse policies and sign the Oxfam Australia Child Safeguarding and One Oxfam Employee Codes of Conduct.