We’re looking for an enthusiastic Digital Engagement Officer to engage with members and supporters of the National Parks Association of NSW (NPA) about conservation advocacy, parks, nature and wildlife.

NPA was formed in 1957 and has 16 branches, 3,000 members and over 20,000 supporters. Our mission is to protect nature through community action. NPA’s strengths include state-wide reach, deep local knowledge and evidence-based approach to conservation advocacy.

This newly created role will engage with our regional volunteer branches to help them amplify campaign messaging and grow and engage audiences on digital platforms. This role blends digital marketing and communication knowledge with community engagement and volunteer training to extend digital reach.

The Digital Engagement Officer will report to the Communications and Publications Manager and work with our small team of conservation advocacy, member services and environmental specialists.  They will have proven ability to exercise independent judgement.  

Role Overview

• Reports To: Communications Manager/CEO
• Location: Sydney and/or home office as agreed
• Purpose: Engaging with our regional volunteer branches to help them amplify campaign messaging and grow and engage audiences on digital platforms. This role blends digital marketing and communication knowledge with community engagement and volunteer training to extend digital reach.
• Employment terms: 2 days (15.2) hours per week, 6 month contract. Possibility of extension.

Key Responsibilities (Core 2 days a week)

• Capacity Building: Design and deliver simple, accessible training sessions (workshops, guides, or one-on-one coaching) to teach volunteers how to use social media and digital platforms effectively for advocacy and engagement.
• Audience Targeting Education: Translate complex marketing concepts (e.g., demographics, algorithm basics, tailored messaging) into easy-to-understand guidance for volunteers.
• Content Delegation: Coordinate volunteers to assist with digital communication, content gathering, and engagement.
• Support: Act as the primary point of contact for volunteers. Helping to set up and manage social media and digital communication channels. Ensuring brand and message guidelines are adhered to.
• Community Engagement: Monitor social channels, respond to comments and messages, and build an active, supportive online community.

Skills & Qualifications

Technical & Marketing Skills:

• Experience: 2+ years of experience managing professional social media accounts. Experience in an environmental sector or not-for-profit organisation is a strong plus
• Platform Knowledge: Deep understanding of current social media advertising, algorithms, trends, and best practices.

Interpersonal & Communication Skills:

• Strong Communication: Exceptional written communication skills for storytelling, paired with warm, articulate verbal communication for training and public speaking.
• Strong Interpersonal Skills: A natural ability to connect with people from diverse backgrounds who may have zero technical or marketing experience.
• Teaching and training: Comfortable leading group sessions, breaking down complex digital concepts into simple, actionable steps, and fostering a collaborative team environment.

How to apply for this job

Enquiries: Communications Manager, Kiran Charles on 0412 282 064 or at [email protected] using the subject line: Digital Engagement Officer - Sydney / Work from Home enquiry via EthicalJobs.

Written application: To apply please click "Apply Now" and submit a resume and a covering letter addressing the selection criteria.

Please detail why you would be particularly well suited to the role, clearly addressing the selection criteria with examples and successes from your experience.

Closing date: Applications should be submitted no later than the advertised closing date.