• Department: Fundraising & Marketing
• Reports To: Head of Fundraising & Marketing
• Direct Reports: Brand & Creative Specialist, Digital Producer & Website UI/UX Designer
• Location: Sydney, Australia
• Employment Type: Full-Time, 6-Month Contract 

ABOUT MAA INTERNATIONAL 

MAA International (Muslim Aid Australia) is a faith-based humanitarian and development organisation delivering sustainable programs and emergency relief to support vulnerable communities in Australia and globally. Through partnerships, donor support and community engagement, MAA addresses poverty, education, health, food security and humanitarian needs across 30 countries. 

Position Summary

The Campaign Manager is responsible for leading the planning, development, execution and optimisation of MAA International’s fundraising and marketing campaigns across all fundraising channels. The role oversees integrated fundraising campaigns from concept through to delivery, ensuring campaigns are strategically aligned, donor-focused, data-driven and achieve revenue, engagement and brand objectives.

Working closely with the Head of Fundraising & Marketing, the Campaign Manager translates fundraising strategies into compelling campaigns that drive donor acquisition, retention, regular giving growth and community engagement. The role also provides leadership to the creative, digital and website functions to ensure a consistent and effective supporter experience across all channels.

The Campaign Manager plays a critical role in growing fundraising revenue, strengthening donor engagement and enhancing MAA International’s brand presence within Australia and internationally.

Key Internal Relationships:

Head of Fundraising & Marketing, Community Fundraising Manager, Donor Engagement & Philanthropy Manager, Data Analyst, Programs Team, Donor Care Team, Finance Team and Executive Leadership Team.

Key Responsibilities

Campaign Strategy and Planning

Develop and lead integrated fundraising campaigns aligned with organisational goals and annual priorities.

Campaign Delivery and Execution

Manage end-to-end campaign delivery across channels, including emergency appeals.

Fundraising and Donor Communications

Oversee donor messaging, appeals and communication strategies across the supporter journey.

Leadership and Team Management

Lead, support and develop team members while fostering a high-performing culture.

Agency and Supplier Management

Manage external partners, campaign briefs, budgets and performance.

Digital Marketing and Performance Optimisation

Oversee digital campaigns and optimise performance across platforms.

Data Analysis and Reporting

Monitor results, analyse performance and provide insights to inform strategy.

Stakeholder Engagement and Collaboration

Collaborate across teams to deliver aligned and effective campaigns.

Brand and Marketing Governance

Ensure brand consistency, compliance and alignment with organisational values.

Innovation and Growth

Identify new opportunities to improve fundraising performance and supporter engagement.

Selection Criteria

Essential

• Demonstrated experience in fundraising, marketing, campaign management or communications.
• Proven experience managing multi-channel fundraising or marketing campaigns.
• Strong project management and stakeholder engagement skills.
• Experience leading teams and managing cross-functional projects.
• Excellent written communication, copywriting and presentation skills.
• Strong analytical and reporting capabilities.
• Experience managing external agencies and suppliers.
• Ability to manage competing priorities and deliver results within tight deadlines.

Minimum 3 years experience in the same/similar role.

To learn more about this role, please contact us at: [email protected] using the subject line: Campaigns Manager enquiry via EthicalJobs, or apply now.