Hireup is an online platform and community for people with disability and their families to find, hire and manage support workers that fit their needs and share their interests. Whether it’s support with getting to work or catching a local footy game, Hireup gives people the tools to live life on their own terms.

With thousands of registered users and support workers in big cities and remote communities all across Australia, Hireup is a national network of local supports, committed to delivering an individualised approach to support and community-driven future for the disability sector.

As a purpose-led organisation with over 200 HQ staff (and growing), we are dedicated to powering the evolution of the disability sector. We do this by keeping the community at the heart of our decision making and encouraging a culture defined by kindness, innovation, equality and storytelling.

The primary focus of the Head of Digital Marketing will be ownership of the digital marketing strategy and execution from the first first digital touchpoints through to continued digital relationship through CRM. This includes our omnichannel approach to SEM, SEO, hireup.com.au, social, display and video advertising, and life cycle communications (email, SMS, voice, messenger, Help Centre and other self-service options). It will also be the responsibility of this person to measure and report on the effectiveness of the digital marketing strategy proving return on investment in the digital space. You will play a pivotal role in the future growth of Hireup, leading an amazing team of digital specialists and driving growth across our digital channels.

Priorities - the work

• Lead, coach and develop a small but growing team of digital marketing experts in CRM, product marketing, and digital marketing.
• Set, own and deliver a holistic, end-to-end digital marketing strategy that encompasses SEM, SEO and inbound marketing, display and paid video, website, and CRM life cycle communications in partnership with the Director of Marketing
• Monitor, track and report on ROI of digital marketing efforts, including attribution modelling, customer acquisition, conversion rates, and digital channel mix effectiveness
• Work cross-functionally with others in Marketing, Communications, Service, Data, Finance, and Product.
• Drive integrated approach to digital marketing and CRM throughout the company

Skills - the person

• A strong leader that knows their craft and has experience leading a digital marketing team
• In-depth knowledge of digital marketing acquisition channel, website optimisation, CRM and web analytics
• KNowledge of marketing and CRM tech integration
• Experience working and operating in a complex industry or sector
• Creative and innovative, always looking at new and interesting ways of driving value for our community
• A master at getting buy-in from key leaders, internal and external, to drive digital marketing and CRM strategy
• Hands-on team player with the ability to work at both strategic and tactical levels in a collaborative and integrated environment
• Heart-led storyteller with a passion for delivering highly compelling and informative pieces of work across digital journeys
• Strong connection to, or interest in building an understanding of the Australian disability sector and community
• Approach work with high-energy, drive and internal motivation
• Exhibit adaptability, resilience, patience, transparency, trustworthiness, passion and innate curiosity

What you’ll get from us

• The chance to be part of a meaningful challenge and witness the positive social impact of your work
• Flexible working arrangements
• Five days paid study leave (after probation)
• Four days wellbeing leave (after probation)
• Competitive parental leave
• Exciting and challenging projects that will push your skills and provide ample opportunity for personal and professional growth
• Learning and collaborating from some of the best minds in Australia who are masters of their fields
• An open culture that thrives on new initiatives and ideas
• Your choice of laptop and tools to get the job done

Apply now

People with lived experience of disability are strongly encouraged to apply.

For more information about the role and how it fits within Hireup, contact Ria on [email protected], using the subject line: Head of Digital Marketing enquiry via EthicalJobs.

Hireup is dedicated to creating inclusive and accessible candidate experiences for all and we encourage you to contact us if you have suggestions on how we can improve or adjust our approach to ensure an enjoyable, fair and informative candidate experience.