The Great Barrier Reef is a unique icon and an irreplaceable ecosystem. It’s the largest living thing on earth and home to thousands of species of marine life, including six of the world’s seven species of marine turtle.  

For over 20 years the Great Barrier Reef Foundation has been the lead charity for the Reef, driving the immediate change needed for the Reef to survive for future generations. Right now, we have over 200 Reef-saving projects with over 300 project delivery partners. We are the action station for the Reef, bringing together people and science to deliver the world’s largest coral reefs program. 

ABOUT THE ROLE

The Senior Digital Fundraising Co-ordinator will be responsible for building and deepening engagement with donors and prospective donors through strategic digital fundraising campaigns and communications to secure vital funds to help save the Great Barrier Reef. 

Working closely with the Director of Individual Giving and Direct Marketing Manager you will develop and implement the digital fundraising strategy. This will focus on lead generation acquisition campaigns, direct to donate fundraising campaigns, as well as developing and executing best in class supporter experience through onboarding, journeys and all digital touchpoints using a variety of platforms. 

You will be responsible for providing regular analysis and reporting on all online campaigns and tests to ensure a data-led focus across the program. 

This role will work within Australian and international markets to deliver an ambitious five-year program of growth across multiple income streams. 

THE SUCCESSFUL APPLICANT WILL IDEALLY HAVE:

• Previous experience in running successful digital fundraising campaigns including Social, eDM, SEM and SMS 
• Demonstrated experience of developing complex Facebook Ad campaigns and Google Ads 
• Practical knowledge of updating web pages, CSS and HTML 
• Skilled at building and optimising landing pages 
• Skilled at writing value-based and supporter-centric copy for digital channels 
• Experience using Canva, Mailchimp (or equivalent), ability to edit Youtube videos 
• Demonstrated planning and project coordination skills 
• Ability to identify opportunities and offer creative and innovative solutions to problems 
• High interpersonal skills and ability to work effectively across teams and working with suppliers 
• Demonstrated data analysis skills, including digital tracking and analytics 
• Understanding of telefundraising and its relationship to digital fundraising would be an advantage 

REPORTING

The Senior Digital Fundraising Coordinator reports to the Direct Marketing Manager 

JOB LOCATION

Brisbane

WORK TYPE

The role is full time and will cease in June 2024 - flexible work arrangements are available.