• Do you want to do work that really matters? Help us end avoidable blindness
• Full time, Permanent Role based in Sydney (Flexible work from home arrangements available)

ABOUT THE FRED HOLLOWS FOUNDATION

The Foundation is an international development organisation working to prevent blindness and restore sight. This year marks The Foundation’s 30th anniversary of carrying on the legacy of Professor Fred Hollows, who believed every person had the right to quality eye care, no matter where they live. The Foundation has grown to work in more than 25 countries throughout Africa, South Asia, Southeast Asia, the Middle East and the Pacific, as well as Australia. The Foundation has restored sight to more than 2.5 million people worldwide. We have an ambitious five-year strategic plan that aims to take us even closer to realising our vision of a world in which no person is needlessly blind or vision impaired and Indigenous Australians exercise their right to sight and good health.

ABOUT YOU

You are an experienced digital marketer, with a people focused approach, comfortable moving between creative, technical and project management modes. You are data driven, and results focused, with a proven track-record driving online fundraising performance including online regular giving in a similar organisation/charity/INGO. You have overseen paid campaigns across video, social, search and display platforms, managed high income EDM programs, and have experience using analytics and attribution models to report and drive strategy. You share our ambition that digital can transform the fundraising sector and help change the world.

THE OPPORTUNITY

The Digital Marketing Manager is accountable for the strategic planning, design and delivery of digital campaigns and programs of work that drive supporter growth, retention, and revenue for The Foundation. This is a leadership role in our Public Affairs team, a critical digital advisor and advocate, and co-lead of our Marketing Data Transformation Project, helping us to reimagine a cross-channel integrated supporter experience for the future.

KEY RESPONSIBILITIES

• Digital revenue: plan, develop and implement online fundraising strategies to meet acquisition and retention targets with a key focus on online regular giving, but also including online lead generation, one-off donations (appeals and always-on campaigns)
• Marketing automation: lead the marketing automation program including the delivery of EDM/SMS journeys via Salesforce Marketing Cloud, supported by the Digital Marketing Specialist
• Performance of digital advertising and EDM programs: lead the development and coordination of advertising and EDM activity including plans and calendars, targeting, testing, creative development budgeting and reporting to drive performance across various digital campaigns. Manage agency relationships including digital advertising agencies and hold them accountable for performance.
• Digital Project Management: initiate and effectively manage complex cross-team digital marketing projects, including co-leadership of the Marketing Data Transformation Project
• New digital revenue opportunities: actively pursue new opportunities and innovations for digital tests, campaigns, creative and revenue streams across all digital channels.
• Reporting and analytics: working in collaboration with the Data team, optimise and produce regular reporting materials including quarterly and post-campaign reports, with a focus on producing actionable insights. Utilise these insights in improving digital marketing programs in clear, tangible ways.

• Other tasks as requested by your manager.

WHAT YOU’LL NEED TO SUCCEED

To be successful within this role you will have experience with:

• Salesforce Marketing Cloud
• Google Analytics
• Google Marketing Platform
• Facebook ads manager
• Digital agency management
• Implementing journeys across marketing automation platforms such as Salesforce Marketing Cloud
• Managing staff, teams and external agencies including budgeting and admin

Desirable Experience:

• Experience with Customer Data Platforms and cross-channel attribution
• Experience in broader digital disciplines; social, EDM, content, web dev, UX, on-site A/B testing and SEO
• Tertiary qualifications in a relevant marketing/digital field

HOW WE RECOGNISE YOUR CONTRIBUTION

Through our internal programs and employee benefits we aim to create an environment where you will feel supported and empowered. Whether your focus is on continuous learning, professional development or finding an environment which enables you to thrive while balancing family or personal commitments, we have a range of programs in place to support you. Including:

• Generous salary packaging - we provide access to not-for-profit salary packaging options, which will increase your take home pay, we also offer 17.5% annual leave loading
• Flexible work environment – we focus on output, not hours and enable you to prioritise your health and wellbeing
• Generous leave allowances – we offer time off for culturally significant/ceremonial leave, paid parental leave; 5 days bonus leave every year; and an annual Foundation-wide “Me Day”
• Ongoing commitment to your continuous learning and career development – through tailored leadership and professional development programs, access to Linkedin Learning and focused development conversations.

To find out more about our benefits click here

APPLICATIONS

Please apply directly via the "Apply" Button. Should you have any questions regarding the opportunity please reach out to our Talent Acquisition Specialist, at [email protected] using the subject line: Digital Marketing Manager - Flexible Location enquiry via EthicalJobs for a confidential conversation. Kindly note that CVs received via this email address will not be considered.

A position description is attached.

Aboriginal and Torres Strait Islander people are encouraged to apply for this position.

The Fred Hollows Foundation is committed to protecting the rights of children and community partners in all areas where we work. Applicants are advised that The Foundation reserves the right to conduct police checks and other screening procedures to ensure we maintain and promote a child safe environment. The Foundation is also committed to protecting the health of our beneficiaries, donors and partners and require all employees to be fully vaccinated against COVID-19 (except where medical conditions may make vaccination harmful to their health).