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Digital Storytelling Engagement Manager

Cerebral Palsy Alliance

You might be working in an agency now, or for a charity in a digital content role - most importantly - you LOVE producing creative content that matters and engages people.

You are passionate about how DIGITAL storytelling and SUPPORTER journeys can captivate your audiences and retain supporters across regular giving, events, P2P, corporate giving, planned giving and more!

You are driven by Data and Digital Analytics in your digital creative development, and you are always finding ways to delight your audiences and build loyalty with personalisation, helpfulness, supporter-centricity, automation and optimisation.

You are optimistic, solutions-driven and consider yourself as a life-long learner who is excited about learning new skills and building better ways of working.

Hello, is it you that we're looking for? If you are a digital fundraising content creator with a passion for engagement and retention - we would love to connect with you! We are recruiting a Digital Storytelling and Engagement Manager to be part of our growing Digital Fundraising team and deliver exceptional experiences to Cerebral Palsy Alliance's (CPA) donors. You will work as part of our Award-winning Fundraising team alongside top fundraising talent.

Who we are:

Cerebral Palsy Alliance is a trail-blazing organisation committed to improving the lives of the 50+ million individuals living with cerebral palsy, the most common physical disability in childhood, through ground-breaking therapy expertise and advice, breakthrough research, accessible technologies and capacity-building.

With over 75 years history as a major disability service provider in NSW and ACT delivering therapy and supports to over 7,000 individuals and families a year, the organisation is also leading breakthroughs in research, technology and innovation through its world-renowned Cerebral Palsy Alliance Research Foundation, as well as supporting early-stage disability tech start-ups via its growing Australian accelerator program, Remarkable.

About the role:

CPA's Digital Fundraising Team has 5 highly skilled and Award winning digital experts in Supporter Experience, Content & Community, Platforms & Integrations, Senior Digital Strategy & Head of Fundraising. The team operates in a cross-functional model across all areas of Fundraising being responsible for all digital deliverables. The team is driven by a digital-first and data-led mindset, having collaboration, innovation and support-centricity at the core of what we do. In 2020, the Digital Team was integral to the success of the STEPtember campaign in raising nearly $11M.

The Digital Storytelling & Engagement Manager will drive remarkable digital experiences to CPA's supporters - with a focus on retention and engagement. Our donors are hundreds of thousands of true visionaries, who support thousands of children and adults living with disabilities each year, and fund the greatest minds in cerebral palsy research around the world. Thanks to the incredible generosity of people like CPA donors, toddlers living with cerebral palsy were able to speak for the first time, children living with disabilities could walk unassisted through their school gates for the first time, the incidence of cerebral palsy declined by 20% in the past 10 years - and SO much more.

As the Digital Storytelling & Engagement Manager, you will have the opportunity to create a meaningful impact to donors in Australian and around the world. This is a unique role with exceptional opportunities for local and global impact.

Your Scope:

  • Workshop ideas for the development of lasting and remarkable supporter’s journeys.
  • Plan and create digital content, aligned with higher-level objectives, across our entire Fundraising portfolio to more than 1M donors.
  • Be an integral part of the STEPtember campaign team on the development of supporter journeys and copywriting.
  • Create remarkable content with copy, video, photos and more with the mindset of analytics and detailed tracked performance for optimisation and reporting.
  • 'Colab' with & learn from top-fundraising-talent across our department in areas such as Regular Giving, Appeals, Gifts in Wills, P2P, Gala Events, Community Fundraising, Major Donors and Planned Giving.
  • Apply best principles of data and analytics that will allow you to make the best possible informed decisions for your supporter journeys and towards retention growth.
  • Learn and think-tank ways to use technology to drive personalised and more efficient experiences to donors.
  • Innovation is a vital pillar of your scope. You will be given the opportunity to test your ideas and drive change.

You will work alongside experienced Digital talent who is committed to giving you the opportunity to grow and further develop your career and skills.

How to Apply

Please go to our website to learn more.

As part of the application process, you will need to respond to the full selection criteria and upload your resume & cover letter (be creative!).

So if you would like to work for an organisation where you are appreciated, supported, and where you can take pride in the fact that you are making a difference each and every day, then please click “Apply Now” or call Jelena Bogunovic from our Talent team on 02 9975 8443 for more information.

Cerebral Palsy Alliance is an Equal Opportunity Employer.

How to apply

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