Company

For more than 20 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support and hope.

We are one of Australia’s most well-known, trusted, and visited mental health organisations. We never take this for granted. With that comes a deep responsibility to listen, to understand people’s needs and aspirations, and to ensure they are at the heart of everything we do.

About the role

Join Beyond Blue’s Digital Experience team and help shape meaningful, accessible, and impactful digital journeys for our audience!

We’re seeking a Digital Content Management Adviser to lead the end-to-end execution of email and SMS campaigns, digital content journeys, and landing pages using Salesforce Marketing Cloud and Sitecore XM Cloud.

This is a hands-on technical role focused on marketing automation, content publishing, and cross-channel optimisation. You'll work closely with a multidisciplinary team to deliver integrated, audience-first digital experiences that support our purpose-driven mission.

If you’re a web-savvy problem-solver with strong skills in development, middleware integration, and digital content systems—we’d love to hear from you!

As the Digital Content Management Adviser, you will:

• Design and execute personalised email and SMS marketing journeys using Salesforce Marketing Cloud and CRM systems.
• Build and manage campaign landing pages and structured content using Sitecore XM Cloud.
• Integrate and maintain middleware, APIs, and data flows between platforms to ensure seamless, compliant campaign execution.
• Optimise deliverability, engagement, and retention through testing, performance monitoring, and audience segmentation.
• Ensure content accessibility, SEO, and WCAG compliance across digital experiences.
• Monitor and enforce data security, privacy, and regulatory compliance (incl. Spam Act and GDPR).
• Collaborate with cross-functional teams including IT, Marketing, and Data & Insights to enhance campaign effectiveness.
• Generate reports, dashboards, and actionable insights to guide optimisation and document technical processes.

About you

To be successful you will hold a

• Tertiary qualification in marketing or a related field.
• Deep hands-on experience with Salesforce Marketing Cloud, including campaign execution tools like Journey Builder and Automation Studio.
• Proven capability in Sitecore XM Cloud or similar CMS platforms, with solid knowledge of scripting (AMPscript, SQL, JavaScript), email coding (HTML/CSS), and responsive design.
• Advanced expertise in API integration, middleware, and CRM data sync, with a strong grasp of campaign personalization and automation.
• Confident understanding of email/SMS best practices, compliance (Spam Act, GDPR), deliverability, consent, and analytics (Google Analytics, SFMC reporting, visualisation tools).
• Experience publishing content using UX, SEO, and accessibility standards, and working in agile environments (Jira, Confluence, Miro).
• Outstanding problem-solving, data analysis, and project management skills—able to juggle complex digital campaigns while collaborating across teams.
• A detail-focused, adaptable, and self-driven team player who prioritises user experience, compliance, and innovation.

Benefits of Working with Us

In return, at Beyond Blue, we offer a:

• A well-connected location that supports your active lifestyle: Based centrally in Naarm (Melbourne CBD), with modern office facilities and end-of-trip amenities so you can walk, jog, or ride to work with ease.
• Flexibility to suit your life: Remote and hybrid work arrangements, part-time and job-sharing options, plus purchased leave opportunities.
• Various benefits and leave entitlements: $15,900 salary sacrifice packaging, meal and entertainment benefits, and various leave options—including parental leave, family and domestic violence leave, gender affirmation leave, and community service leave.
• Inclusive and values-driven policies: Cultural and discretionary leave, ensuring our team members can honour the days that matter most to them.
• Commitment to professional growth: Secondments and blended learning opportunities to support career development and continuous learning.

If you’re excited about this role, but don’t meet every requirement, that’s okay— we would still encourage you to apply! When you apply, let us know if there are any reasonable adjustments we can make during the interview process. All applications will be treated with strict confidentiality.

As part of our WGEA and Innovate RAP commitments, Beyond Blue is committed to fostering and preserving a workplace that values diversity and inclusion. We aim to grow and thrive as a diverse team with individual differences, life experiences, knowledge, self-expression, and talents.

In recruiting for our team, we welcome the unique contributions that you can bring in terms of stage in life, education, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, ability, sexual orientation, opinions and beliefs.

Culture & Values

Our values are the unseen drivers of our behaviours and ultimately become the organisational culture.

• We're focused
• We're brave
• We rise
• Together

How to Apply

To apply, applications should include a current CV with a cover letter that highlights how your qualifications, skills, and experience align with the role and how you’d contribute to Beyond Blue’s culture.

For detailed information about this position including the closing date, please refer to the position description on our careers page (candidates who are viewing from a job board such as SEEK or LinkedIn, please refer to our careers page on our website).

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required, a Working with Children Check.

Applications close: Monday, 7 July 2025 12:00pm AEST.

We encourage early applications as interviews may commence before the closing date.

Keywords: Email Marketing, Marketing Technology (MarTech), Customer Journey Optimisation, Segmentation and Personalisation, Campaign Performance, Agile Marketing