• World class research facilities based in Randwick with opportunities to also work from home
• Autonomous role which will allow you to take full ownership of the direct marketing program
• An opportunity for someone to take their next step in their career by leading and mentoring a team
• Competitive salary and benefits. Open to full time OR 4 days a week

ABOUT THE ORGANISATION:

As a leader in brain and nervous system research, Neuroscience Research Australia's (NeuRA) goal is to prevent, treat and cure brain and nervous system diseases, disorders, and injuries through medical research.

Celebrating 30 years of impact this year, NeuRA’s work is more critical than ever and has provided new insights into neurological and mental health conditions, including dementia, pain, schizophrenia and more.

ABOUT THE ROLE:

The Direct Marketing Manager is the business unit manager responsible for the direct marketing and regular giving income stream.
This role is responsible for developing and implementing a strategy that will grow income for NeuRA’s direct marketing & regular giving channels which include direct mail, digital and telemarketing. You will also be supervising and mentoring a team of two to ensure day-to-day operations are carried out efficiently.

As the Direct Marketing Manager, you will also take responsibility in managing the CRM (Raisers Edge). This role will suit a candidate who is looking to take their next step in their career by autonomously leading a program as well as mentoring staff.

Previous team management experience is not essential and so if you feel ready to take on this challenge and have previous direct marketing this could be the perfect role for you!

KEY RESPONSIBILITIES:

Develop & Manage DM campaigns and the Regular Giving (RG) Program:

• Define objectives and creative strategy of entire DM program
• Planning and scheduling, budgeting, resourcing, and evaluating the Foundation’s direct mail, third party events, digital and telephone campaigns
• Develop and manage entire lifecycle of DM campaigns including creative concepts, acquisition packs, budgeting, resourcing, scheduling, supplier management and campaign evaluation
• Develop and Manage the Regular Giving Program (both traditional and digital) including a strategy for growth, development of product terms, acquiring new regular givers and donor stewardship activities

Donor Acquisition – Mail:

• Develop a mail-based donor acquisition strategy within budget
• Manage list sourcing for acquisition & reactivation of lapsed donor activities
• Coordinate donor journey’s for newly acquired donors

Coordinate Digital Donor Acquisition Campaigns:

• Develop and manage full life cycle of digital acquisition campaigns including implementation and development of digital advertising plan
• Manage suppliers to ensure effective collaboration
• Oversee Google Analytics program to optimise NeuRA’s digital fundraising campaigns

Raisers Edge Database Management:

• Monitor receipting process to ensure receipting takes place within agreed business timelines
• Effectively import and export a variety of datasets and support wider Foundation team to achieve their goals
• Manage and update all donor journeys - ensure new donors are placed on the relevant journey and coordinate reactivation of lapsed donor activities
• Training and development of Database Specialist to support database requests and appeal segmentation
• Manage and maintain automation applications and API connections between email marketing tools and the CRM

Business Unit Management:

• Team supervision – Manage and monitor performance, coaching, troubleshooting, ensure annual performance reviews are completed.
• Management of the annual income and expenditure budget for the DM income stream
• Website updates and management of donation, email marketing and payment platforms

TO BE SUCCESSFUL YOU WILL HAVE:

• Tertiary qualifications in marketing, communications or a related area
• Proven experience in successfully planning and executing customer/donor growth strategies and direct marketing programs including direct mail, email and phone campaigns
• Extensive experience in working with a CRM (Raisor Edge is preferred)
• Knowledge in data segmentation, analysis of giving/purchasing histories to inform strategy, and post-campaign evaluation and lifetime ROI analysis
• Experience in the creation of email marketing journeys including automation and integrations
• Previous experience supervising a team, volunteers, or interns is preferred
• Strong negotiating and stakeholder skills to be able to manage good relationships with external service providers
• High level attention to detail and logical skills
• Experience and/or knowledge of the not-for-profit sector as a staff member, supplier, or volunteer

APPLICATION PROCESS:

Please apply as soon as possible as applications will be reviewed on an immediate basis. Please direct all general enquiries to Kristina at Beaumont People on [email protected] using the subject line: Direct Marketing Manager enquiry via EthicalJobs or call on 02 9093 4934.

Beaumont Not for Profit has been contracted to recruit this role. Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment and consultancy solutions to the Not-for-profit sector on a Not-for-Profit basis.

At Beaumont People we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities.

We do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.