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Head of Digital Marketing

  • Permanent full-time position - Flexible / hybrid working
  • New senior leadership opportunity with an industry leading NFP
  • Excellent opportunity to manage strategy across website, CRM and the digital suite

About the role

Reporting to the General Manager Marketing and Communications, the Head of Digital is responsible for providing strategic direction across the BaptistCare digital marketing ecosystem, delivering marketing and sales data-driven insights and ensuring the upkeep of customer digital standards across the organisation. You will empower the organisation and your marketing colleagues to achieve their business plan objectives within the aged care, retirement living, and community services sectors. As a thought leader in digital marketing, you will remain abreast of emerging digital trends, technologies, and innovations to guide the organisation's digital marketing transformation.

About you

To be considered, you will have:

  • A Bachelor's degree in Digital Marketing, Marketing, Information Technology, Business Administration, or a closely related field.
  • Minimum of 8+ years in digital marketing, CRM, web management or related fields.
  • At least 5+ years of experience in leadership positions, demonstrating strategic oversight.
  • Proven track record in digital marketing management, web development, and management of digital tools.
  • Strong managerial skills to lead cross-functional teams, mentor employees, and foster a collaborative work culture.
  • Proficiency in data analysis, insights interpretation, and using analytics tools to influence strategic decision making.
  • Familiarity with a broad spectrum of digital domains, including CRM, web development, UX/UI, SEO, and digital advertising.
  • A current driver’s licence and commitment to occasional travel including interstate.
  • A genuine alignment to BaptistCares’ purpose, mission and values.


We offer a competitive remuneration plus salary packaging with Not-for-profit (NFP) tax-free component, access to family/friends benefits like our Flourish and Fitness Passport programs, excellent L&D support and great team culture - just to name a few of our wonderful benefits!

About Us

BaptistCare support thousands of people across 90 locations in NSW and the ACT. From humble beginnings in 1944, BaptistCare has grown into one of the nation's most respected care and community services providers.

Applicants are encouraged to apply as soon as possible as applications may be reviewed prior to the closing date. Closing Date is subject to change without notice.

Successful applications will be subject to a variety of background checks including police background check via our online police check system.

BaptistCare – Transforming lives by expressing the love of Christ.

How to apply

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