• Are you a passionate and motivated human rights defender?

• Drive high-impact coverage through proactive communications

• Full time, permanent opportunity based from any our Action Centres (hybrid WFH arrangements available)

This is a rare and exciting opportunity to join our global movement and drive impact in human rights outcomes by leading our Media function. The role is responsible for the innovative development, implementation and evaluation of integrated media plans to progress campaign outcomes that deliver human rights wins. A unique blend of proactive media campaigning, strategy, and response and crisis management will ensure your work is varied, stimulating and rewarding.

This role is ideally suited to a media and communications professional with experience in crisis response work in a national or international media environment, who is keen to use their skills within a values-based not-for-profit organisation. The salary for this position is $111,293 - $119,421 per annum plus 10.5% super and not-for-profit salary packaging.

People from cultural and linguistic diverse backgrounds and First Nation Australians are strongly encouraged to apply.

This role is responsible for:

• Leading the development and effective implementation of media strategies across all media formats to target decision makers and influence public opinion in order to achieve Amnesty’s human rights goals in Australia and globally
• Providing specialist expertise and advice on use of media to target decision makers across a range of human rights issues
• Monitoring internal and external environment and providing expert advice to ensure reputational risks are identified and mitigated
• Working in collaboration with global counterparts to coordinate AI Australia’s media function and maximise media exposure
• Ensuring AI Australia's media activities and products reflect the organisation's commitment to rights-holders, respecting lived experience and in line with organisational values
• Developing and maintaining robust and productive relationships with media contacts to maximise AI Australia’s influence on key decision makers and the public
• Providing media training and support to AI Australia’s spokespeople to ensure they are confident in representing the organisation
• Leading the media team (including one direct report and interns and volunteers from time to time), including strategy development, planning and budgeting

You will have:

• High level communication & interpersonal skills including the ability to critically analyse and articulate complex issues
• Proven ability to develop, implement and evaluate focused and strategic media campaigns to achieve concrete and measurable outcomes
• Experience in issues and crisis response work in a national or international media environment
• Highly developed negotiation skills with proven ability to develop and maintain high quality relationships with media
• Sophisticated and highly developed knowledge and understanding of the Australian political and media environment
• Ability to facilitate, empower and enable the active participation of rights holders and supporters in the work of AI Australia
• Strong cultural competency and experience working with Aboriginal and Torres Strait Islander and other culturally and linguistically diverse individuals and groups to advance human rights
• Familiarity with human rights issues and social change methods and tactics, including experience of mass mobilisation, activism and organising techniques
• Demonstrated experience in or commitment to working with rights holders

You will benefit from generous work/life initiatives including working from home arrangements and a flexible leave and working hours scheme, a supportive environment working alongside committed and dedicated individuals and an opportunity to create a meaningful human rights impact. To view more of the fantastic benefits that you will be offered as an employee, please visit our website.

To learn more about this role, please view the position description. If this role sounds like you, please apply below. You must answer the following selection criteria in your Cover Letter and attach your CV.

Selection Criteria

• High-level experience developing and implementing successful issues-based media strategies, both planned and reactive
• Experience in developing strategic, long-term plans to improve and protect organisational reputation and profile, including crisis management
• Extensive experience in providing high-level strategic media and comms advice to teams and senior leaders
• Highly developed skills in creating effective and engaging media assets for a range of formats and outlets
• Strong people leadership and team management skills
• Sophisticated understanding of human rights issues in Australia and globally, alongside detailed knowledge of Australian political and media landscape

Diversity, Equality and Inclusion

AI Australia is committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We have a global, multicultural following and want to actively contribute to building a more diverse and inclusive team at AI Australia.

AIA is committed to making reasonable adjustments for candidates with a disability or other access needs during the recruitment and selection process. If you require reasonable adjustments to be made during the recruitment and interview process, please email us at [email protected] using the subject line: Media Lead - Flexible Location enquiry via EthicalJobs.

About Us

Amnesty International Australia is one of Australia’s largest not for profit organisations. We are an independent, global movement that campaigns courageously for human rights for everyone.

We’re ordinary people from all walks of life, standing together for justice, freedom, human dignity and equality. We use our passion and commitment to bring torturers to justice, change oppressive laws and free people imprisoned just for voicing their opinion.

We’re independent of any government, political ideology, economic interest or religion to ensure we can speak out on human rights abuses wherever they occur.

Every day we move closer to a world where human rights are enjoyed by all.

A position description is attached.