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Individual Giving Coordinator - Digital - Fundraising

Amnesty International Australia
  • Are you a passionate and motivated Human rights defender?
  • Exciting opportunity to drive and develop our Digital fundraising acquisition programs
  • Permanent, full time opportunity at a leading not for profit

This is an exciting new opportunity to join our Fundraising Acquisition team and play a key role in the planning, development, maintenance and monitoring of the acquisition of regular donors through digital tactics, to ensure that Amnesty International Australia (AIA) is successful in reaching our fundraising strategic objectives. You will have the know-how, passion and commitment to continually inspire supporters in showing regular financial support to Amnesty International Australia.

Working closely with the Acquisition team and staff across AIA, you will be responsible for employing proven digital tactics to maximum effectiveness, with a specific focus on the recruitment of regular donors through lead generation for subsequent conversion or by direct recruitment. This role will also coordinate the digital work of the Individual Giving Teams and play an integral part in maximising all digital channels as opportunities present themselves.

The successful candidate will be able to work with a large degree of autonomy whilst utilising their creativity, strategic mindset and “can-do” attitude to make a valuable contribution to our broader Fundraising area, as well as ensure that our Fundraising team continues to grow and contribute to our reputation as a leader in the industry.

You will be responsible for:

  • Working with the Individual Giving Lead - Acquisition and the Individual Giving Coordinator - Telemarketing to develop the annual budget and strategy for digital acquisition and lead generation
  • Achieving long term KPIs, including months to breakeven (MBE), net income and ROI
  • Coordinating the digital fundraising activities, including:
    • Building eDMs, landing pages, search engine marketing ads, social ads and SMS campaigns
    • Writing copy and creating visual content for eDMs, landing pages, search engine marketing ads, social ads and SMS
    • Running A/B tests on eDMs, landing pages and social ads
    • Troubleshooting issues
    • Moderation of Facebook ads
  • Driving innovation with new initiatives
  • Managing relationships with service providers to ensure integrity of programs
  • Working closely with the Contract and Facilities Lead in ensuring fulfilment of contracts and service agreements

Ideally you will have:

  • Previous experience in running successful digital acquisition campaigns including Social, eDM, SEM and SMS
  • Practical knowledge of Wordpress, CSS and HTML
  • Highly skilled at using Facebook Ads and Google Ads
  • Skilled at building and optimising landing pages
  • Skilled at writing value-based and supporter-centric copy for digital channels
  • Skilled in using Photoshop and Premiere Pro to create Facebook/Instagram stories, ability to edit Youtube videos
  • Ability to work within in a team to achieve overall Acquisition targets
  • Ability to work at pace
  • High level communication & interpersonal skills - EI - (written, face to face, telephone, social media)
  • Demonstrated planning and project coordination skills
  • Ability to identify opportunities and offer creative and innovative solutions to problems
  • Excellent negotiation skills
  • Experienced in managing agency partnerships
  • Demonstrated data analysis skills, including digital tracking and analytics

In return, you will be rewarded with generous and flexible working conditions, a fantastic environment working alongside committed and dedicated individuals and an opportunity to directly contribute to the long term sustainability of our organisation. To view some of the fantastic benefits that you will be offered as an employee, please visit our website.

If this role sounds like you please apply below, you will be required to answer a few short selection criteria and attach your cover letter and CV. 

To learn more about this role, please view the attached detailed position description.

Diversity, Equality and Inclusion

AI Australia is committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We have a global, multicultural following and want to actively contribute to building a more diverse and inclusive team at AI Australia.

About Us:

Amnesty International Australia is one of Australia’s largest not for profit organisations. We are an independent, global movement that campaigns courageously for human rights for everyone.

We’re ordinary people from all walks of life, standing together for justice, freedom, human dignity and equality. We use our passion and commitment to bring torturers to justice, change oppressive laws and free people imprisoned just for voicing their opinion.

We’re independent of any government, political ideology, economic interest or religion to ensure we can speak out on human rights abuses wherever they occur.

Every day we move closer to a world where human rights are enjoyed by all.

We stand for equality, justice, freedom, and human dignity and uphold these values:

  • Empowerment - we build people power
  • Persistence - we are resolute in pursuit of our goals
  • Integrity - we hold ourselves to the highest standards
  • Courage - we are fearless in upholding human rights


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