PURPOSE OF THE POSITION

As the Digital Marketing Specialist (Paid Media) you will drive AI Australia's paid digital advertising strategy across SEM, social media, display, and emerging channels to advance our human rights mission. Working with external agencies and internal teams, you will create data-driven campaigns that build awareness, engage new audiences, and convert supporters through advocacy actions and donations.

KEY DUTIES

• Planning and production of digital media ad campaigns and projects, including channel, propositions, content, audience, tactics and testing.
• Collaborate with Fundraising and People Powered Campaigning Units to coordinate and align digital media plans, tactics, and KPIs.
• Optimise digital ads for donor conversion together with Individual Giving team.
• Collaborate with external agencies to develop and adapt content based on KPIs, learnings and performance.
• Contributing to digital ad monitoring and reporting on analytical insights across all paid digital media activities.
• Production of digital ad creative and copy as well as associated assets and materials, including landing / action pages, visual assets, digital resources, etc.
• Contribute to management of digital ad platforms including building and optimising ads.
• Managing custom audiences for digital ad platforms.
• Undertaking online moderation and community management duties in collaboration with wider Movement Experience team, with a particular focus on social ad moderation.
• Contributing to the implementation and delivery of the Audience Strategy, supporting the Digital Marketing Specialist - Paid Media on robust digital media plans.
• Creating empowering, respectful and sensitive content and stories in collaboration with rights holders, marginalised groups, and those with lived experience.
• Performing role to a high standard within agreed timelines, and in line with AIA’s vision and values.
• Implement our diversity, inclusion and wellbeing commitments as required.
• Other tasks within your skills and competence as required.

QUALIFICATIONS & EXPERIENCE

• 2-3 years of experience in a digital/creative production role, including testing and analytics, copywriting and creative production. Management of performance leads integration.
• Ad management experience.
• Experience monitoring, analysing and reporting on ad campaigns.
• Paid digital media planning.

DESIRABLE

• Demonstrated experience in or commitment to working with rights holders.

SKILLS

• Strong stakeholder manager, able to communicate with people from different backgrounds.
• Solid analytical and solution mindset.
• Strong collaborator, achieve goals together with different teams.

DIVERSITY, EQUALITY AND INClusion

AIA is committed to making reasonable adjustments for candidates with a disability or other access needs during the recruitment and selection process.

If you require reasonable adjustments to be made during the recruitment and interview process, please email us at [email protected] using the subject line: Digital Marketing Specialist - Paid Media enquiry via EthicalJobs.

AI Australia is committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We have a global, multicultural following and want to actively contribute to building a more diverse and inclusive team at AI Australia.

We are committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We are a movement of people from all walks of life around the world. We intend to actively contribute to building a more diverse and inclusive team.

Do you want to know more about Amnesty International Australia?

We are an independent, global movement that campaigns courageously for human rights for everyone.

We’re ordinary people from all walks of life, using our passion and commitment to bring torturers to justice, change oppressive laws and free people imprisoned just for voicing their opinion.

We’re independent of any government, political ideology, economic interest or religion to ensure we can speak out on human rights abuses wherever they occur.

We stand for equality, justice, freedom, and human dignity and uphold these values:

• Empowerment – we build people power
• Persistence – we are resolute in pursuit of our goals
• Integrity – we hold ourselves to the highest standards
• Courage – we are fearless in upholding human rights

Everyday we move closer to a world where human rights are enjoyed by all.

How to Apply

Please submit your application via the 'Apply Now', including a cover letter and explain how your experience has prepared you for this role.

We will review applications as they are submitted and the job ad might be closed earlier.