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Product Marketing Manager


About AlayaCare

AlayaCare is a fast-growing mature SaaS start-up with a presence in Australia, Canada and the United States who are revolutionising the way health, aged and disability care is delivered. Our software offers a complete technology solution for community and residential care organisations by offering a mix of face-to-face visit solutions and real-time telehealth, whilst streamlining field staff operations and ultimately improving client experiences. Focused on delivering better outcomes for the health, aged care and disability care sectors, we are driven by our purpose of enabling the care we want our loved ones to receive in the place they call home. We have an open and transparent culture, our teams are highly diverse, and we are committed to a workplace where we all feel that we can be ourselves.

About the team

Reporting to the Head of Marketing, the Product Marketing Manager will join the Australia and New Zealand (ANZ) Marketing team and will work closely with the ANZ Product team and will have a dotted line to the North American product marketing team.

What we offer

  • Open and transparent culture.
  • Competitive salary package including company stock for all employees.
  • Purposeful work – a chance to make a difference in aged and disability care in Australia.
  • A ‘SuperFlex’ work policy – work from the office or from home.
  • Progression along well-defined career paths with ongoing learning and development opportunities.
  • Flexible benefits package of $1250 per year.
  • Health and wellness activities.
  • Happy hours and team outings.
  • A foot in the door to the rapidly expanding health, aged and disability care tech industry.

What you will be working on

As the Product Marketing Manager, you will be crafting and executing go-to-market plans for AlayaCare’s portfolio of products. You will be a liaison between the product team and the customer-facing teams, responsible for the messaging and positioning around key features, benefits, and differentiators. More specifically you will be:

  • Leading our go-to-market (GTM) strategy – partnering closely with marketing, product, sales, customer experience and executive stakeholders to build and execute our GTM launch plans.
  • Conducting customer research and interviews to understand the voice of customer, as well as their pain points, needs and goals.
  • Translating product features into benefits and values that resonates with our target prospective and client personas and help drive optimisations to our end-to-end customer buying journey.
  • Supporting sales enablement – communicate the value proposition of the products to the sales team and support the development of sales content and tools that that drive demand of our products.
  • Understanding the competitive landscape, our competitor’s products, and their positioning.
  • Collaborating with the Product teams to provide data insights and help influence the ANZ roadmap.
  • Assess the effectiveness of programs and report back to the business.

What we're looking for in a Product Marketing Manager

  • Marketing qualification or similar.
  • 4-7 years' relevant experience with understanding of the product development lifecycle.
  • A self starter capable of managing multiple projects, prioritising workload, and meeting deadlines.
  • Outstanding written and verbal communication skills, with the ability to create a meaningful story that resonates with both current and prospective clients.A creative and technical nature with the ability to translate complex software functions or workflows into engaging content
  • Strong interpersonal skills – you actively build and maintain relationships with others.
  • Flexible work style – you’re able to collaborate across teams and work independently. Flexible for some early morning calls with North America as well.
  • Adaptable to adjust to changing priorities and able to proactively make new suggestions or recommendations for constant improvement.
  • A thirst for knowledge and the ability to learn quickly.

If this sounds like you or someone you know, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the health, aged and disability care sectors in Australia and New Zealand.

How to apply

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