We are hiring one person to run Solar Dividends, a year-long campaign to build awareness of and support for Solar Sharer — a new program giving Australian households free electricity every day. It is a well-resourced communications role, and the person we hire will own the campaign and build it themselves.

• Term: 11 months (August 2026 – June 2027)
• Commitment: 0.5 FTE, with potential for full time
• Location: Australia (remote)
• Start date: As soon as possible

About AFAE

Australians for Affordable Energy is a small, independent organisation. We work on one thing: the cost of energy for ordinary Australian households.

We run campaigns that talk to the public directly and in plain language. We stick to affordability.

The campaign

From 1 July 2026, energy retailers in New South Wales, South-East Queensland and South Australia must offer every household at least three hours of free electricity a day under the new Solar Sharer Offer. No solar panels needed, no home ownership needed. Renters qualify. Apartment dwellers qualify. A household that runs the washing, the dishwasher, hot water and car charging in that free window can save up to $800 a year.

This is a new program and almost nobody knows the offer exists. The households who stand to gain the most, such as renters, people in apartments and outer-suburban families, are the least likely to hear about it. Solar Dividends has two jobs: get these households signed up, and build public support for the program itself.

The role

You own the whole communications effort: the AFAE brand and website, the content, the campaign programme, and the relationships with our specialist delivery partners. You will not be doing this alone. A set of specialist partners handles execution across each channel, but you are the person who holds it all together and drives it.

Your first task is a Solar Sharer communications strategy in two layers. One layer covers AFAE's own work: who we are targeting, the messaging, the channels, and how we will know it is working. The other maps everyone else communicating on Solar Sharer, so AFAE can act as the coordinating voice for the sector and we avoid tripping over each other. From there, you stand up and run the campaign across every channel, all of it pointing to one place: a clear path for people to opt in.

Key responsibilities

Strategy and ownership

• Deliver the Solar Sharer communications strategy and keep it current as the campaign runs.
• Own the programme end to end: set the priorities, hold the timeline, work with partners and vendors, and make the day-to-day calls.

Running the campaign

• Design and run a multi-channel campaign across owned, earned and paid media that meets people where they already talk about power bills and cost of living, and turns that attention into sign-ups.
• Build the AFAE website into the hub the whole campaign points to: a clear explainer and a direct path to opt in.
• Shape the channel mix, brief and steer the specialist partners who deliver each piece, and keep everything on message, on time, and focused on the households who stand to gain the most.

Brand, content and coordination

• Manage the AFAE brand and voice across everything we publish, keeping it plain, direct, and never a lecture.
• Manage the specialist delivery partners and keep their work on brief, on time and on message.
• Coordinate with sector partners so AFAE is the steady, trusted voice on Solar Sharer.

Measurement and learning

• Set baselines early and track the numbers that matter: reach into target audiences and, above all, opt-ins.
• Build the read on what is working: exposure tracking, click and conversion data, and an evaluation at the end of the campaign that also sets the benchmark for the Victoria and WA rollouts in 2027.

Who we are looking for

Essential

• Strong campaign or digital communications experience: you have run multi-channel campaigns and can point to results.
• A genuinely plain writer who can reach mainstream audiences, not advocacy insiders.
• Comfortable owning a programme solo: self-directed, organised, and good at holding a timeline.
• Experience managing external delivery partners or agencies and keeping their work on brief.
• Confident with the numbers: conversion tracking, UTMs, paid social and search analytics.
• Able to embrace AFAE's affordability-only framing and keep the messaging on savings and fairness.

Desirable

• Experience with cost-of-living, consumer or affordability campaigns.
• Multicultural or outer-suburban audience engagement.
• Website and CMS management, SEO, or community-platform experience.
• Familiarity with the energy or public-interest sector.

next steps

To submit your application, please click ‘Apply Now’ by the closing date.