• A rare opportunity to lead audience growth for Aeon Media Group, global publisher of Aeon and Psyche magazines and Sophia Club events
• Join a highly collaborative marketing team focused on growing the reach and impact of world-class editorial and cultural programming
• Central Melbourne location with hybrid working arrangements

About Aeon Media Group

Aeon Media Group Ltd is a not-for-profit global digital publishing and live events company based in Melbourne. We publish the highly successful Aeon and Psyche magazines to a large international audience and present the Sophia Club, live philosophy and arts events in Melbourne, London and New York. We are preparing to open a permanent home for Sophia Club in Collingwood, Melbourne in 2027.

About the role

The Audience Growth Lead is responsible for driving audience acquisition and expanding the global reach of Aeon and Psyche magazines, as well as Sophia Club.

Working closely with the Head of Marketing, this role leads the distribution and promotion of all published content, ensuring it reaches the widest possible audience through high-quality execution, audience-focused channel strategy and continuous optimisation. This role has responsibility for growing audiences, increasing content reach and identifying new opportunities for audience acquisition across social, partnerships, search, campaigns and emerging platforms.

You will be a senior member of the team, working closely with the Head of Marketing and Communications to implement marketing strategies and grow our brands.

What we’re looking for

We’re looking for an experienced, strategic and highly proactive growth marketing specialist with a strong interest in ideas, writing and cultural publishing. This is a senior, hands-on role for someone who combines excellent marketing judgement with a deep understanding of digital audience growth, content distribution and performance optimisation.

You’ll be responsible for driving new user growth and expanding the reach of Aeon and Psyche’s editorial content and Sophia Club events to a large global audience. The successful candidate will have demonstrated experience developing and implementing growth-focused marketing strategies across social, partnerships, campaigns, paid acquisition and emerging channels, ideally within publishing, media, cultural or mission-driven organisations.

You are highly organised, data-aware and commercially minded, with strong copy instincts and a sophisticated understanding of how audiences engage with digital content across platforms.

You’ll join a collaborative, intellectually curious team that cares deeply about the quality and impact of the work we produce.

Roles and responsibilities

Content distribution and promotion

• Own content distribution strategy and daily promotion schedule across all channels (new and archive content)
• Act as the primary marketing contact for editorial teams to ensure timely and effective promotion of published work
• Ensure all editorial output is promoted strategically, consistently and at high quality across platforms

Copywriting and performance optimisation

• Oversee promotional copy (headlines, hooks, captions) across channels
• Optimise content performance through testing and iteration of formats, messaging and timing
• Develop repeatable approaches to improving engagement and content reach
• Monitor analytics and share insights to enable the team and wider organisation to understand what works and doesn’t work

Social media strategy and execution

• Own social media strategy and ensure high-quality execution across platforms
• Adapt content for platform-specific formats and audience behaviours
• Monitor platform trends and identify opportunities to improve performance

Channel strategy and audience growth

• Develop and refine channel strategies to maximise reach and audience growth
• Identify, test and scale new distribution opportunities, channels and platforms
• Support audience acquisition through organic and paid distribution strategies
• Monitor performance across channels and adjust strategy based on audience behaviour and results

Partnerships and campaigns

• Support partnerships that expand audience reach and brand awareness
• Lead paid and campaign-based targeting to drive audience acquisition, event attendance and campaign performance

Owned metrics

• New user growth
• Content reach (views)

About you

• Strong understanding of digital publishing, audience growth and content distribution
• Excellent writing and editing skills, particularly for promotional and social copy
• Experience developing and executing social and channel strategies
• Data-aware with a strong interest in testing, optimisation and performance
• Proactive, organised and comfortable managing high-volume workflows
• Strong interest in ideas, publishing and cultural content
• Collaborative and confident working cross-functionally with editorial and marketing teams

The role will be hybrid so we can only accept applications from people based in Melbourne, Australia.