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Story Strategy Lead - Sydney / Melbourne

Australian Conservation Foundation
  • 12-month maternity leave position with a salary of $96,542 per annum plus 10% superannuation
  • Located in Melbourne preferably, but could be in Sydney with regular travel to our Melbourne office
  • Come and experience our award-winning organisational culture for yourself!
  • Position available from 1st of April, 2021

What is the ACF?

When it comes to our environment, the Australian Conservation Foundation has been leading the way in protecting our living world for over half a century.

We are the national environment organisation committed to caring for Australia’s beautiful wildlife and natural world. We’re inclusive, evidence-based and non-partisan. And we are funded entirely by the Australian community.

Whether it’s advocating for the Great Barrier Reef, Tasmania’s forests or koalas snoozing in big old trees, our dedicated community of over 700,000 supporters is constantly working to create a world where forests, rivers, people and wildlife thrive.

We also campaign to solve the climate crisis. After a difficult 2020, we believe now is the right time for our government to invest in the right projects to help rebuild our economy and to end the climate crisis. It might not seem like it now, but we are entering one of the most important decades in human history. This will be the most creative, transformative decade humanity has ever seen.

What’s the gig?

The Story Strategy Lead shapes ACF’s “change the story” priority work. They research and analyse ACF’s target audiences, develop messaging guides and advise ACF staff on messaging, message framing and story structures.

They also co-ordinate the development of story (or narrative) strategies that support and drive campaign, mobilisation and fundraising objectives.

The Story Strategy Lead is also responsible for developing longer term strategies, in consultation with the Engagement Director, that seek to change public discourse from narratives that assume achieving a healthy natural environment and peoples’ well-being and are in conflict, to narratives that enable people – including key decision-makers – to value nature and to act to create a world where it thrives.

About you!

You will be at a point in your career where you are confident that the skills you have honed as a media, public relations or marketing communications professional are most effectively applied to influencing others and communicating compelling, action-worthy stories.

You’re also street smart. You understand that not all people think alike and can turn audience research to relatable messages and stories. It’s a special skill, you know how to meet audiences of people where they are and take them on a journey to further engagement and action.

Words matter, so of course you are creative, innovative, and a critical thinker, but also - importantly – you seek to create authentic, believable and also emotional stories that trigger shared values and help win campaigns. You are happy to work autonomously, and can motivate yourself, but can adapt to working in a collaborative team environment just as easily.

You should be able to think quickly on your feet and respond effectively and with poise when the situation calls for it. Above all, you’ll need to show initiative, and originality, as well as demonstrating experience in leading communications strategies to reach and engage people.

Want to throw your hat in the ring?

You’ll find the full position description on our website and attached below.

Send us your expression of interest via our website including a cover letter (maximum one page) and resume combined in one document (Word or PDF) AND one of the following (your choice!):

  • A two-minute selfie video telling us about yourself and addressing the key selection criteria from the position description (the video doesn’t have to be flash, just authentic)


  • A written statement addressing the key selection criteria from the position description (no more than two pages).

Want to have a chat before you click send? You can contact Paul Sheridan, our Engagement Director on 03 9345 1122 with any burning questions you might have.

We may contact you to progress to the next stage of recruitment prior to the close date, so get in early! We want to hear from you!

ACF is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants. We actively encourage Aboriginal and Torres Strait Islander people, people from CALD backgrounds, LGBTIQA+ people, people with disability and others who have diverse experiences of our world to apply for this opportunity. Applicants must have the right to live and work in Australia to be considered for this job.

As part of ACF’s recruitment process, a criminal background check will be conducted.

We request no agency contact please.

How to apply

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