• Generous salary packaging available
• Opportunity to use your expertise to ultimately help others
• Full time ongoing role based in Sydney CBD

About Red Cross

Australian Red Cross is part of one of the largest humanitarian movements in the world seeking to build a better society based on people helping people.

About the role

Play a key role in our Digital Marketing Team using data driven insights to guide the growth and optimisation of Google Ads (SEM, Display and Video) and manage SEO by optimizing content and conducting regular SEO audits for core keyword groups.

As our SEM/SEO channel specialist, you will:

• Analyse and report on-site performance and make recommendations to optimise content
• Work with external developers to ensure data layer and tracking is set up
• Provide performance and budget reporting for Google Ads and Bing Ads
• Use your strong knowledge of organic search techniques and remain informed on the latest Google algorithm trends
• Manage end-to-end campaigns including real-time optimisation

What you will bring

• Strong knowledge of Google products (Ads, Analytics, YouTube, Google Display Network). Google certified candidates will be highly regarded but not essential
• Working knowledge of Programmatic Advertising desirable
• Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis.
• Proven ability to interpret data to see the big picture and drive growth and improvements within Google products
• Able to manage multiple projects, respond well under pressure and prioritise needs within short time frames, with ability to move quickly or try things out of your comfort zone

The benefits

Use your expertise, data driven insights and content optimisation skills to make a real difference.

For further information view the position description: SEM - SEO Manager PD.pdf.