• Full time permanent role, flexible location and hybrid working
• Help optimise revenue growth and website personalisation
• Work for the world's largest humanitarian movement

About Us

Australian Red Cross is part of the world’s largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

Red Cross has ambition to deliver even greater impact in helping those we serve and a strategic focus on the areas where we have the greatest expertise.

To support our strategy, we are investing in our Digital team to enable digital growth and significant transformation that reflects the changing external environment, increases net revenue to fund programs and impact, and supports our people.

It’s a great time to join us and help drive revenue growth through the development and execution of a CRO strategy.

About the role

As the Digital Optimisation Lead, you will drive revenue growth through the development and execution of a Conversion Rate Optimisation (CRO) strategy and use of digital analytics and experimentation to improve digital performance.

You will manage a backlog of experiments that support the data-led development of website features, forms, and digital campaign landing experiences.

You will also be key to implementation of new website personalisation as part of our digital transformation.

What you will bring

• Substantial CRO experience – performing website experimentation, experience implementing website personalisation as well as using digital analytics to inform a CRO program
• Experience in the ideation, development, set up and running of digital experiments
• Demonstrated success in translating data into actionable insights to drive significant revenue growth
• Hands on experience with one or more testing platforms (Adobe Target, Optimize, Optimizely, Oracle, VWO, etc)
• Data-driven background, with an understanding of web analytic tools to analyse the customer journey and identify opportunities for improvement (Google Analytics, SiteImprove, FullStory, Heap, Hotjar, etc.)
• Working knowledge of HTML, CSS, and JavaScript development and constraints. Understanding of SEO principles and best practices as well as CMS and website management platforms
• Proven track record of delivering and exceeding business KPIs to increase sales through digital channels.
• A growth mindset with a focus on metrics and rapid prototyping methodologies as well as a knowledge of UI design and UX and experience working within an Agile environment and methodologies.

Our Covid-19 safe practices

It’s vital you review our Red Cross COVID-19 and pre-employment requirements here prior to applying.

Why work with us?

Work for purpose, know that the work you do enables Red Cross to support and empower people and communities in times of vulnerability.

You can access flexible working arrangements and generous salary packaging options that can increase your take home pay by paying certain expenses using pre-tax dollars up to $15,900 a year.

Red Cross respects, values and encourages diversity. We believe that diversity in our people enriches our organisation as well as the impact we have.

Further information

To find out more about this opportunity please refer to the position description below. For additional enquiries, please contact Imogene Grant: [email protected] using the subject line: Digital Optimisation Lead - Flexible Location enquiry via EthicalJobs to start a confidential discussion.

Position description: Digital Optimisation Lead (HRC0063568).pdf

Including a cover letter with your application is strongly encouraged for this role. Please apply as soon as possible as we will be reviewing applications as they come in and may close the advertisement earlier.

Applications must be submitted online to be considered for this role.

Aboriginal and Torres Strait Islander people are strongly encouraged to apply.

We are committed to protecting the rights of all people, particularly those who may be experiencing vulnerability. We want the people we work with to feel safe, be safe, and free from abuse of any kind. We are a child safe organisation. We have zero tolerance for child abuse. We value, respect and listen to children and are committed to supporting child safety and wellbeing in our work. 

Thank you for considering a career at Red Cross. We also have great opportunities to volunteer. Click here to find out more.

Job Ref #: 520775