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Digital Marketing Specialist


yourtown is a trusted provider of services for young people, with a focus on mental health and wellbeing, long-term unemployment, prevention of youth suicide, child protection, as well as support for those experiencing domestic and family violence.

yourtown powers services focussing on mental health and wellbeing, long-term unemployment, prevention of youth suicide; child protection; and family and domestic violence prevention and response. Without the support of yourtown’s charitable Art Union ticket buyers, many of our services would not exist.

Realise your potential at yourtown

our art union

yourtown is one of the largest and longest running charitable Art Unions in Australia. For more than 60 years our Prize Draws have helped raise funds to support children and young people. From sewing machines to horses and now luxury homes, we've come a long way since our first Prize Draw in 1961 – where two shillings bought you a chance to win one of four Holden cars valued at $1,000 each. Today, our multimillion-dollar Prize Homes offer luxurious lifestyles in locations like the Gold Coast and the Sunshine Coast.

Many supporters don’t realise yourtown buys the properties that become our stunning luxury prize homes. While the costs of running a luxury art union are higher than other fundraising activities, many of our services would not exist without these vital funds. yourtown Art Unions contributed $42m back into the Australian community by funding yourtown services last year.

Check out this video which highlights some of our recent luxury prize homes:

your opportunity

Located at our Milton Head Office and collaborating with the Marketing & Fundraising team, the Digital Marketing Specialist executes data-driven digital marketing strategies. Embracing a test & learn mindset and taking ownership of channel plan development & implementation, you will drive performance KPIs to achieve revenue and retention objectives.

Your role will include:

  • Craft, implement, and oversee dynamic campaigns across various channels to drive exceptional performance aligned with yourtown’s business goals, propelling organisational growth.
  • Spearhead end-to-end growth initiatives: pinpoint opportunities, craft innovative solutions, orchestrate experiments, devise compelling campaign strategies, and champion execution through to completion.
  • Continuously managing and fine-tuning campaigns, we're always on the lookout for ways to boost performance and amplify the channel's impact on our revenue and retention targets.
  • Identify opportunities to improve processes, increase capabilities and accelerate growth.
  • Deliver data-driven insights to key stakeholders, empowering them to develop strategies for enhancing engagement across different channels.

what we are looking for

At yourtown, we believe positivity is powerful and the enabler of great things. We are all connected through our shared passion, commitment, and belief in young people, and are committed to helping young people see greatness in themselves.

  • Tertiary qualifications in marketing, business, communications, or a related discipline, or demonstrated experience in a similar role.
  • Solid track record in product, strategy, growth, or digital marketing within rapidly expanding digital enterprises, including expertise across digital & direct, social & email channels.
  • You are a curious, hands-on operator who loves rolling up your sleeves and collaborating with multiple stakeholders organisation wide.
  • Passion for and experience with executing high-impact experiments to drive significant uplift in core business metrics.
  • Superb communication skills and presentation skills.
  • Good project management skills, and able to communicate and collaborate with cross-functional partners, prioritising high impact activities and keep projects moving forward.
  • Track record of delivering targeted KPIs in a fast-paced environment.
  • Passion, commitment, and belief in young people.

your benefits

When you join yourtown you will be welcomed into a safe, inclusive, and diverse community and an established and reputable national organisation. We are a resilient, resourceful, and dedicated team who strive to make a difference and not accept the status quo.

Your employment experience will include:

  • salary sacrifice options to increase your take home pay
  • opportunity for flexible working arrangements. Most of our team split their work week between the office and home.
  • access to Paylab to help you save on everyday items like groceries, pharmaceutical, automotive services, as well as things like clothing, books, electricals, furniture, and even holidays!
  • opportunities for internal and external professional development
  • free access to LinkedIn Learning including over 16,000 learning modules
  • a genuine focus on employee health and wellbeing
  • yourWellness program includes free access to Calm & Centr Apps
  • access to free and confidential counselling sessions for you and members of your immediate family
  • access to discounted private health insurance, banking and finance, insurance, and superannuation through our partner organisations
  • an environment that genuinely values diversity and cultural capability and is an equal opportunity employer

How to Apply

If you believe in the power of young people and in yourself, join team yourtown and have an amazing impact on the lives of young people, their families, neighbourhoods and the wider community in Australia.

To apply, and for a full Position Description please click the "Apply Now" button.

Contact: Lily Welch, Talent Acquisition Specialist - [email protected] using the subject line: Digital Marketing Specialist enquiry via EthicalJobs

yourtown has a zero-tolerance approach to abuse and we believe that Safeguarding is a shared responsibility of all, for all.

yourtown is committed to providing services that protect and keep children, young people and adults at risk free from harm. The appointment of successful applicants will be subject to satisfactory screening for child-related employment including the completion of a National Criminal History Check and retention of a valid Working with Children Check.

"In our team we value diversity, inclusivity and people who want to make a difference"

How to apply

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