• Join one of the world's largest and most respected conservation organisations
• Workplace flexibility including monthly RDO
• WWF-Australia Office location negot.

About the organisation

WWF's global vision is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. WWF-Australia is part of the WWF International Network, the world's leading, independent conservation organisation. We are active in over 100 countries and have close to 5 million supporters internationally. In Australia and throughout the oceanic region, we work with governments, businesses and communities so that people and nature can thrive within their fair share of the planet's natural resources.

WWF's mission is to halt the decline of threatened plants and animals and to support their recovery. We do this by addressing the threats that affect them using the best available science while working in partnership with communities, Indigenous groups, government and business. The world is changing fast. Our wildlife and wild places face unprecedented challenges. The result is people yearn more for nature and are connected with each other like never before. We know that we can achieve more by partnering, sharing, empowering communities, forming alliances and building a movement for the environment. Working together is the answer. It is our goal to bring about this unified voice for nature.

Learn more about our 60 year history. See the video below.

About the role

The role supports the development of WWF-Australia's external-facing EDM and SMS marketing communications campaign program strategy and is responsible for program implementation across the full range of fundraising and brand engagement activities. The position administers WWF-Australia's EDM and SMS digital marketing communications and automation platforms, and maintains the digital supporter contact database and data synchronisation. The role oversees external vendor relations and leads planning and implementation of a program to enhance campaign performance. The Senior Digital Marketing Specialist - Marketing Automation & Campaigns plays a critical role in partnering with stakeholders to nurture and develop WWF-Australia's digital maturity.

Key Accountabilities (please see the PD for full list)

• Maintains the external-facing EDM/SMS campaign scheduling calendar, in accordance with the contact strategy and contact rules and organisational priorities that they will establish and curate, in cooperation with key business stakeholders and campaign owners.
• Develops and maintains a customisable, modular dynamic EDM and SMS template library, in accordance with WWF's brand style guide and best practice.
• Coordinates, plans and schedules all EDM/SMS experiments, oversees the test plan with user base, drives and oversees WWF's EDM/SMS channel extension and integration.
• Leads WWF-Australia's EDM/SMS performance optimisation program and communicates test results and insights to the business.
• Continuously monitors, evaluates and optimises the health of the EDM/SMS marketing automation program and planned and ad hoc manual campaigns' performance.
• Contributes to the design, planning, development, automation, scheduling and implementation, monitoring and optimisation of workflows and multichannel EDM/SMS campaigns and journeys for supporter onboarding, retention, conversion and reactivation programs.
• Upskills campaign owners to become competent platform users, empowered to use workspaces and templates, manage their contact data and audience segmentation, set up and send campaigns, optimise performance, analyse and report on results.
• Produces and administers practical EDM/SMS platform user training and maintains a current document library of Standard Operating Procedures (SOPs) to support the self-servicing platform user model.
• Provides subject matter expertise and guidance on EDM and SMS campaign strategy and tactics, including audience segmentation, scheduling, performance monitoring, evaluation and optimisation.
• Contributes directly to the technical integration and automation of WWF's digital and data ecosystem and the development and deployment of intelligent business processes and marketing automation workflows.
• Maintains optimal quality, currency and health of EDM and SMS contact data across all supporter databases, in consultation and collaboration with the data and business intelligence team.

Skills, knowledge and experience

• Expert proficiency in administering a tier-one marketing automation platform, ideally Adobe Marketo.
• Demonstrated experience in both Email and SMS campaign management in a large-scale ecommerce or digital fundraising environment.
• Demonstrated experience building both direct conversion and nurture journeys and creating multichannel outbound marketing campaigns and using APIs, scripting languages and HTML.
• Advanced understanding of email and SMS digital marketing strategy tactics and channels, and best practices to optimise utilisation to maximise performance for engagement and conversions.
• High-level of attention to detail including demonstrated analytical and reporting skills.
• High-level organisation skills with a track record of meeting tight deadlines.
• Demonstrated ability to work collaboratively in a flexible, team-based environment.

Sound knowledge of current data privacy, anti-spam legislation and best practice digital marketing standards.

The ideal candidate will have an ability to work both autonomously and constructively within a team and be aligned with WWF's vision, mission and I-CCaRe Values - Integrity, Courage, Collaboration and Respect.

WWF values diversity and is building a workforce that reflects the community we serve. WWF is an equal opportunity employer and Aboriginal & Torres Strait Islander peoples, people from culturally & linguistically diverse (CALD) backgrounds, sexuality and gender diverse (LGBTQIA+) community members, and people living with disabilities are encouraged to apply.

WWF-Australia staff work in teams and in regional and remote communities. To protect the health and safety of WWF-Australia team members and people in regional and remote communities, WWF-Australia requires all persons who apply for employment at WWF-Australia after 25 October 2021 to provide evidence that they have received the first and second courses of an Australian government-recognised COVID-19 vaccination before a job offer can be made.

Applications

Please see the job description for further details. Applicants can apply via the "Apply Now" button below. Only those applicants applying online via the eRecruitment System will be considered. Please name your documents with last/first name & include: (1) a cover letter/statements against the selection criteria & (2) your resume (CV).