The position

Are you passionate about creating seamless, high-impact digital experiences that drive engagement and conversion? Do you have a proven track record in digital testing, personalisation, and conversion rate optimisation (CRO)? World Vision Australia is looking for a Digital Optimisation Lead to join our newly established Digital Team.

This is more than just a job—it’s a chance to use your skills for good. Every test you run, every insight you generate, and every percentage point you improve contributes to changing children’s lives around the world.

This role will act as a valued leader in the high-performance digital team offering inspiration, an ability to push boundaries and a passion to turn data into actionable insights.

As the Digital Optimisation Lead, you will:

• Design and implement an ongoing AB/MVT testing program across our digital platforms including but not limited to websites, portal, email and app channels.
• Lead the development of data-driven personalisation strategies to improve donor journeys.
• Translate digital behaviour into actionable insights that enhance engagement and increase conversions.
• Collaborate with marketers, designers, developers and CX experts to bring ideas to life.
• Stay ahead of the curve with the latest CRO tools, trends and technologies.
• Provide regular reporting on performance, test outcomes, and future recommendations.
• Build strong relationships with internal stakeholders and external vendors to drive optimisation outcomes.

Who we’re looking for 

We are looking for a creative, analytical self-starter who is genuine in the desire to create rewarding supporter experiences that drive commercial benefits.

You will have:

• Proven ability to establish and lead a conversion rate optimisation program
• Demonstratable experience identifying, executing, and reporting on outcomes of AB/ MVT experiments
• A strong track record of delivering successful customer experience and commercial outcomes
• A solid understanding of UX design and design software such as Figma
• Familiarity with SEO, programmatic display, paid social, and email marketing advantageous
• Exceptional problem-solving and influencing skills
• Innovative thinking to keep digital assets and marketing campaigns aligned with latest industry trends
• Experience leveraging Insider or other test and optimisation tools essential
• Strong stakeholder management skills a demonstrated ability to build collaborative relationships across all levels of the organisation
• A minimum of 3-years’ experience in a similar role in addition to relevant tertiary qualifications

Working for World Vision means you are making the world better 

It’s not every day that a job comes along that lets you change the world. Working for World Vision means looking forward to turning up at work because you know you’re about to do something meaningful. It means working with 35,000 staff and 3.3 million supporters in 100 countries who will stop at nothing to help children live better lives. Join a team that is bold and courageous, and where job satisfaction goes beyond financial reward. 

The selection process 

For your information, the interviews will start immediately, and the role may be filled before the closing date.

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check. We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families.  World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector. 

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work.

We offer great benefits such as salary packaging, flexible working arrangements, free on-site parking and an onsite café for our employees.

For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us.