• Identified Position

About Us

Welcome to Country Ltd is a premium marketplace for First Nations experiences, immersions and products. We are a social enterprise, Aboriginal led and operated business driven by our social purpose to generate economic and social impact in First Nations communities.

Our team is a small but diverse group of people who are empathetic, motivated, creative and most importantly, we are driven to showcase and support Aboriginal and Torres Strait businesses to ensure they thrive and prosper.

The Role

As Head of Marketing, you will lead our marketing and communications efforts and be responsible for creating, implementing and measuring marketing plans, strategies and campaigns. You will manage partnerships with key external stakeholders, relationships with external agencies and an internal team of two marketing experts. You will be Welcome to Country’s brand custodian, responsible for brand positioning, awareness and reach.

As a not for profit leader, you will report to the CEO and sit on the Senior Leadership Team. You will also ensure that every dollar invested from our lean marketing budget delivers a strong return and helps us to reach our annual B2C revenue target. You are your team will also support our B2B revenue goals. Your focus will be on promoting Welcome to Country as an Indigenous social enterprise, but also on delivering marketing value to the 175 Indigenous businesses across Australia that currently list on our premium marketplace.

KEY RESPONSIBILITIES

• Manage a small team of marketers to achieve the marketing objectives in the organisational strategic plan and in the annual marketing operations plan.
• Monitor marketing performance to ensure a strong ROI and continual improvement
• Create and manage all marketing assets to promote Welcome to Country and the 175 Indigenous businesses across Australia we currently represent on our marketplace.
• Meet the annual B2C revenue target and support the team charged with responsibility for achieving the annual 2tB revenue target
• Manage marketing partnerships with key industry and government bodies
• Execute and update the marketing strategy for Welcome to Country.
• Take custodianship of the brand as it constantly evolves.
• Ensure brand message is strong and consistent across all channels and marketing efforts
• Analyse consumer behaviour and segment effectively.
• Identify opportunities to target new market segments and expand market share/ reach.
• Monitor competition (acquisitions, pricing changes and new products and features).
• Actively participate in the successful day to day marketing operations of Welcome to Country as a member of the Senior Leadership Team
• Provide timely and accurate reporting to the CEO.

KEY REQUIREMENTS

• Applicant must identify as Aboriginal and/or Torres Strait Islander.
• Bachelor’s degree in business, marketing, communications, or a related field.
• Experience in retail and/or tourism marketing and marketing campaigns.
• Proven ability to lead your own team and to participate on a senior leadership team
• Success in achieving revenue targets linked to B2C marketing spend
• Experience with digital marketing including paid, owned and earned channels.
• Excellent interpersonal, written and oral communication skills.
• Strong knowledge of marketing evaluation, especially web analytics/ Google Adwords.
• Excellent time management and multitasking skills with outstanding attention to detail.
• Strong copywriting skills and knowledge of public relations.
• Proven ability to effectively manage lean budgets.
• Experience in regular and effective use of CRM software.
• Professional, proactive and team oriented work ethic.
• High competence in project management and personal relationship management.
• Competency in Microsoft applications: Word, Excel, Outlook, Google suite

HIGHLY DESIRABLE EXPERIENCE

• Demonstrated knowledge of Aboriginal and Torres Strait Islander tourism product and/or experiences

Sound like a great opportunity? Then we’d love to hear from you! Click "Apply Now" to submit an application or call Katie for a yarn on 0407 384 311.