UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering a full time permanent position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not for profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for

We are seeking a dynamic individual to join our team as a Paid Media Manager, reporting to the Head of Performance, Growth & Insights, to lead the development and execution of our media strategy, overseeing the performance of both digital and offline campaigns. Working closely with various teams and agency partners, you'll optimise media investment for maximum impact.

Your day will include

• Lead the annual media strategy & planning process by collaborating with internal stakeholders to shape clear briefing documents and ensure audience and objective-led recommendations
• Implement best practices and principle-led planning methodologies to optimise campaign performance
• Support the annual budget planning process, setting clear targets and aligning media strategies with organisational goals
• Facilitate agency and internal processes to ensure smooth deployment, execution, and performance tracking of campaigns, from briefing to results
• Develop comprehensive campaign plans across all channels, including online and offline media and direct response TV
• Create measurement/tracking plans to ensure effective tracking of campaign effectiveness
• Review and enhance brand safety/suitability tools and settings to maintain campaign integrity
• Track and manage media budgets effectively and efficiently to maximise ROI
• Support UNICEF Australia’s humanitarian emergency response efforts
• Optimise ongoing media planning and buying activities for continued effectiveness
• Develop and implement media strategy to achieve organisational objectives

We would like you to have the following skills and experience

• Appropriate tertiary qualification in Marketing, Business or other relevant area of study, or equivalent working experience
• A minimum 5 years’ experience in media planning, strategy, experience across digital and offline
• Hands-on experience with campaign management and measurement tools (Google Analytics, Google Ads, Meta Ads)
• Strong familiarity with the Australian media landscape
• Deep understanding of integrated marketing communications and established planning principles
• Proficient in articulating and delivering media strategy/recommendations to senior management, with demonstrated presentation and writing skills
• Strong industry relationships with online and offline media owners/partners.

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to meditation, yoga, EAP and Birthday leave
• Commitment to our child-first philosophy with generous paid parental leave and offering
• The opportunity to support a global impactful cause and make a difference for every child

How To Apply

To apply for this fantastic opportunity please click 'Apply Now' and submit the following documents in PDF format:

• Your Cover Letter, outlining your relevant experience and highlighting a summary of your strengths
• Your CV

For further information, please be in touch with our People & Culture Team: [email protected] using the subject line: Paid Media Manager enquiry via EthicalJobs.

We welcome you to contact us to discuss any requirements that will ensure you can participate fully in our recruitment experience.

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.

UNICEF Australia is committed to ensure all our People, from any background, feel heard, considered, and able to contribute to their full potential. We are striving to build a truly inclusive workplace, one that our team feel they can bring their best self to work and is reflective of the wider community that we serve.