• Reports to: Editor
• Salary range: $110K PA

About The Conversation

The Conversation (theconversation.com) is the world's leading publisher of research-based news and analysis. Our model is a unique collaboration between academics and journalists. We produce easy-to-read articles based on proven expertise. It’s our mission to spread knowledge and inform decisions and all our content is free to read and free to republish.

In 2021, our global team of over 200 journalists produced 17,632 articles in collaboration with 17,978 academic authors with 440 million reads onsite and 755 million reads through republication.

Purpose of the Role

The Conversation’s Marketing & Campaigns Manager implements the Australian & NZ edition’s audience campaign strategies. Reporting to the editor and working closely with the social & multimedia team, you’ll be responsible for executing campaigns for maintaining and growing The Conversation’s brand awareness and engagement, onsite traffic, newsletters and on-going donations from readers.

You’ll have a passion for creative brand messaging across multiple platforms.

This role will suit someone with a background in audience marketing and digital campaigns with a solid understanding of the “reader funnel” and conversions. Ideally you would have experience working with external creative agencies and freelancers.

You’ll have experienced the fast-paced, adaptability and high-standard of accuracy that a newsroom requires, and have a solid understanding of digital publishing. The role requires innovative thinking to reach new audiences and increase engagement with current readers and convert readers to regular donors.

The role includes:

• Planning for our annual end of financial year donations drive, including the development of visual assets and coordination of copy
• Creating a post-campaign analysis and use tools such as Google Analytics and Salesforce data and Canva to determine giving trends and communicate outcomes
• Working with The Conversation’s Philanthropy and Bequest Manager to maintain and develop relationships with key donors
• Working with the Strategic Partnerships manager to develop and stage an events program
• Working with The Conversation’s Design Lead to improve user experience for donors
• Being across Australia’s donations landscape to ensure The Conversation is up to date with online giving trends and tools
• Identifying opportunities to grow the newsletter subscribers and developing campaigns to deliver new subscribers
• Monthly Audience development meetings with The Conversation global network
• Regular reporting to staff and stakeholders

Key selection criteria

You must be highly organised and able to prioritise competing demands in a fast-paced newsroom environment. Ideally, you will have experience in:

• Project management and coordination of marketing campaigns
• Writing compelling copy for SEO and social
• Mapping customer journeys, relationship marketing automation and customer lifecycle management
• Working with marketing and media buying agencies
• Salesforce, Google Analytics, Data Studio, Facebook ads manager, Creator Studio, Canva
• Online fundraising or working with a not-for-profit organisation with donors
• Knowledge of public affairs and an interest in the news
• High level of initiative and enthusiasm

If this sounds like you and you would like to be part of our team of experienced editors and journalists, we would love to hear from you.

Please click the "Apply Now" button to submit an application.