Job description

Our people tell us that being part of Ronald McDonald House South East Queensland means being connected to something meaningful. It’s a place where you can contribute to a purpose-driven organisation and help ensure families stay together when they need it most.

We offer a range of benefits that support you both professionally and personally, including salary packaging, six weeks paid parental leave, and a guaranteed annual salary increase of at least 2% or CPI equivalent. You’ll also have access to ongoing learning and development opportunities, recognition programs, wellbeing initiatives such as Fitness Passport, and a supportive team environment where your contribution is valued.

About Ronald McDonald House South East Queensland

At Ronald McDonald House South East Queensland, family stays.

We are an independent, not-for-profit organisation that enables families to stay together, stay strong, and remain close to their child when healthcare is needed most. We surround families with a community of support, removing practical barriers and helping them stay at the heart of their child’s care to achieve the best possible health outcomes.

As one of many Ronald McDonald House Chapters across Australia and around the world, we are part of a global network delivering essential accommodation and support programs for families. Locally, across our Houses in Herston, South Brisbane and the Queensland Children’s Hospital, we provide compassionate, 24-hour support, 365 days a year, creating a warm and welcoming environment where families can stay close and focus on what matters most.

About the Role

As a Peer-to-Peer (P2P) Specialist, you will play a key role in delivering and growing Ronald McDonald House South East Queensland’s peer-to-peer fundraising campaigns. You will be responsible for coordinating the planning and implementation of campaigns such as All Night Long and third party P2P events, driving participation, engagement and fundraising outcomes.

You will bring strong campaign coordination, digital marketing and stakeholder engagement skills, along with the ability to use initiative and judgement to deliver high-quality supporter experiences and optimise campaign performance.

Key Responsibilities

• Coordinate the planning and delivery of peer-to-peer fundraising campaigns, ensuring activities are executed effectively and aligned with agreed objectives and targets.
• Implement multi-channel campaign activity (email, SMS, social media and digital platforms) to drive participant acquisition, activation and retention.
• Coordinate supporter journeys and engagement activities to enhance fundraiser experience, participation and overall campaign outcomes.
• Work collaboratively with internal teams and external partners to deliver campaign assets, platform functionality and marketing activity.
• Monitor campaign performance and prepare reports on participation, engagement and fundraising outcomes, identifying opportunities for improvement.
• Provide support and guidance to fundraisers, team captains and community participants to help maximise fundraising success.
• Assist in coordinating peer-to-peer fundraising elements of key events, working with internal teams and external suppliers to ensure smooth delivery.
• Maintain accurate data and records within CRM and fundraising platforms, ensuring compliance with organisational policies and privacy requirements.

Key Selection Criteria

• Demonstrated experience in fundraising, digital marketing or P2P fundraising campaigns (DIY, social, or mass participation).
• Experience with P2P platforms (e.g., Grassrootz, GoFundraise, Funraisin, Facebook Fundraisers) and a CRM (Raiser’s Edge NXT, Salesforce NPSP, or similar).
• Demonstrated success lifting acquisition, activation, ARPP, and retention through journeys, incentives, and content.
• Proficient in email/SMS marketing, basic HTML editors, and marketing automation (e.g., Mailchimp, Campaign Monitor, Salesforce Marketing Cloud). · Strong analytics: Excel/Google Sheets, dashboards, UTM discipline, funnel analysis, and A/B testing.
• Excellent project management, copywriting, and stakeholder management. · Understanding of Australian fundraising regulations, ACNC standards, and privacy obligations.
• Experience with paid social (Meta, TikTok) and SEM for acquisition. · Event operations experience (risk management, logistics).
• Exposure to gamification, livestream/gaming fundraisers (e.g., Tiltify).
• Basic design/video editing skills (Canva, Adobe Express) for rapid creative.
• Experience with corporate team fundraising and workplace engagement.
• Understanding of the not-for-profit sector or fundraising compliance requirements is desirable.
• A current driver’s licence and willingness to attend events, including occasional out-of-hours work.

Please note a high degree of emotional resilience is required for this role due to the nature of our Charity and families we support. Our families are often experiencing high levels of stress, and staff do at times experience or witness violence and aggression or exposure to information related to Domestic/Family violence, Child Safety and/or Drug and alcohol use.

We are committed to keeping children and young people safe in our spaces and do not tolerate any kind of abuse. We implement prevention strategies to reduce the risk of abuse and actively seek to listen, empower, and protect children. Our team, including employees and volunteers, must meet high standards to ensure they prevent and report abuse. All roles are subject to compliance and reference checks and are subject to relevant state/territory legislation.

Applicants must have the right to work in Australia and have the appropriate Visa.

Our Values - We lead with compassion, we are deeply respectful, we act with integrity, we are firmly committed.

RMHC values and promotes an inclusive workplace where everyone, from any background, can feel valued, be appreciated and do their best work. At our place, everyone regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship or any other aspect that makes them unique can contribute to improving the health and wellbeing of children and their families. We encourage all suitable candidates to apply including first nations Australians.

For further information, please visit our website www.ronaldmcdonaldhouseseq.org.au.

This position will be filled as soon as a suitable candidate is sourced, which may be before the advertised closing date, so please don’t delay in applying for the position.