• Location: Melbourne - Hybrid work arrangement
  
• Status: Full-time, SCHADS Level 4 (based qualifications and/or experience in a similar role)
  
• Salary: $85,120.36 + super

ABOUT US

We are PROJECT ROCKIT – Australia’s youth-driven movement against (cyber) bullying, hate and prejudice. Since 2006, PROJECT ROCKIT has been driving positive impact through youth-driven school programs, digital innovation and campaigns. To date we have positively impacted over 700,000 school students and elevated over 100 young people into career-starting employment in the social impact sector. We’re a mixed bag of individuals brought together by a shared dream of creating inclusive spaces and opportunities for young people to be their best selves.

ABOUT THE ROLE

This role is packed with vitality and creative energy. It’s perfect for someone who lives and breathes social media and knows how to spark real connection with different audiences (young people, educators, corporate partners) online. Around 70% of your time will be spent leading the charge on our digital presence - crafting bold, engaging content, growing our online community, and being the authentic digital voice of PROJECT ROCKIT. You’ll blend incredible creativity with sharp instincts and a deep understanding of youth culture to turn scrolls into engagement and lasting impact. The remaining 30% of the role supports essential communications work with managing graphic design, website, and email campaigns. To thrive in this role, you’ll need to be highly organised, naturally proactive, and laser-focused on the details – all while navigating digital tools and platforms. You’ll bring a relatable, responsive voice that people trust, along with the ability to spot opportunities, act quickly, and deliver content that truly connects

CORE RESPONSIBILITIES

Social Media & Strategy Management

• Drive PROJECT ROCKIT’s social media presence, bringing energy, creativity and strategic thinking to each platform and audience. Your core goal is to grow our online community, foster meaningful engagement and amplify our mission.
• Develop and deliver content strategies that drive reach, engagement and virality across platforms like Instagram, TikTok, LinkedIn, and Facebook.
• Stay across social trends, youth culture and platform innovations to ensure our content and strategy remain fresh, relevant and forward-thinking.
• Develop and implement content amplification strategies, including targeted social media advertising and post boosting, to maximise the reach and impact of high performing content.
• Foster, monitor and grow our online communities by responding to comments and direct messages in a timely, authentic and inclusive manner.
• Monitor and analyse performance data across all social platforms to evaluate impact and inform ongoing creative and strategic decisions.
• Deliver clear, actionable monthly reports to help shape content direction and broader organisational goals.

Social Media Content Creation

• Bring our social strategy to life through high quality, creative, engaging and on-brand content that speaks directly to young people and the broader PROJECT ROCKIT community.
• Create compelling, platform appropriate content including graphics, carousels, and written captions.
• Produce high-quality, engaging short-form video that captures attention, reflects current trends, and brings PROJECT ROCKIT’s mission to life in dynamic, authentic ways.
• Ensure all content aligns with brand guidelines, accessibility standards and PROJECT ROCKIT’s tone of voice.
• Collaborate with internal stakeholders to create and source meaningful content, youth-led stories.
• Repurpose existing content and campaigns in creative ways to maintain momentum and relevance.
• Maintain a proactive content calendar, including key awareness days that supports broader campaign and organisational objectives.

Graphic Design

• Execute the creation of vibrant, inclusive and youth-centred design across digital and print-ready platforms. You’ll ensure our visual identity is consistent- bringing campaigns, content and stories to life through high-quality graphic and interactive design tailored to a range of formats and channels.
• Work within existing brand guidelines while contributing ideas that evolve and strengthen our visual identity over time.
• Design and maintain a range of on-brand visual assets for social media, campaigns, reports, presentations, merchandise and more.

Website Management

• Maintain PROJECT ROCKIT’s customer facing website – ensuring the website is visually cohesive, up to date and user friendly. Includes both hands-on use of our CMS and the design of new elements that align with our brand and purpose.
• Regularly update and manage website content via the CMS, including landing pages, imagery (with alt text), written copy and campaign assets
• Ensure consistency of visual design and messaging across the website in line with brand guidelines.
• Collaborate with internal stakeholders to design and publish new sections or features that meet ongoing organisational needs.

General Communications & Campaign Support

• Write engaging, purpose-driven copy for digital campaigns, newsletters and organisational announcements.
• Manage and execute email campaigns using segmentation, scheduling and performance tracking to optimise engagement.
• Collaborate with team members across the organisation to source content, share stories and maintain a consistent tone of voice.
• Provide flexible support across general communications, contributing to content development, messaging and campaign delivery as required.

KEY SELECTION CRITERIA

Essential

1. Proven experience (2+ years) creating and managing the social media presence of a brand, organisation, initiative or as an independent content creator- from content creation through to community engagement with a track record of driving growth and following.
2. Demonstrated graphic design skills, with a qualification in design or equivalent professional experience. Strong knowledge of Adobe Creative Suite, Canva and/or similar design tools, with the ability to produce high-quality visual content across digital and print formats.
3. Demonstrated the ability to develop and deliver social media strategies that drive reach, engagement and community growth – with a sharp understanding of what makes content go viral.
4. Skilled in creating engaging digital content for youth audiences, such as tiles, carousels and short-form video using current trends and evolving strategies to capture attention and drive connection.
5. Confident using social media video editing tools to produce polished, platform-appropriate short-form video content.
6. Highly organised and proactive, with the ability to work independently, meet deadlines, manage competing priorities with flexibility, and demonstrate strong problem-solving skills.
7. Strong written communication and storytelling skills across multiple formats (social media, email, campaign copy).
8. Experience managing paid social campaigns (including boosting, targeting and basic ad management), with the ability to interpret key metrics and deliver clear, actionable performance reports.
9. Hunger to learn and grow, with a collaborative, proactive mindset and the ability to work at a pace as part of a purpose-driven, youth-centred team.

Ideal

1. Experience using CRM systems (preferably Hubspot) for email marketing, audience segmentation and basic automation.
2. Experience working in a youth-focused, education, or not-for-profit environment with an understanding of youth engagement principles.

How to Apply

Applications will be reviewed as they are received, so we encourage you to apply early via the ‘'Apply Now' button. Your application must include:

• A cover letter
• A copy of your CV, including two references (preferably recent managers)
• Your responses to the Key Selection Criteria
• Examples of previous work or a portfolio showcasing your experience in social media content, graphic design, and/or digital communications.

Please note: It is an offence under the Child Protection (Prohibited Employment) Act 2005 for a person convicted of a serious sex offence to apply for this position. Any offer of employment at PROJECT ROCKIT is subject to a Working with Children Check and Police Check.

PROJECT ROCKIT is committed to fostering a respectful and inclusive workplace. We strongly encourage applications from candidates who identify as Aboriginal and Torres Strait Islander, people of colour, culturally and linguistically diverse, neurodivergent and/or disabled, and/or LGBTQIA+. We support flexible working arrangements and making adjustments where needed.