ABOUT THE NATIONAL JUSTICE PROJECT

The National Justice Project is a human rights law firm that fearlessly fights to end discrimination.

Our mission is to fight for truth, justice and accountability by eradicating systemic discrimination. We do this through the power of strategic legal action, social justice education, fearless advocacy and collaborative partnerships.

We work to create systemic change and amplify the voices of communities harmed by government inaction, harm and discrimination.

ABOUT THE ROLE

You will lead the Communications & Marketing team and NJP communications, across all channels. You will create new opportunities, while managing our existing highly valued networks, build the National Justice Project's profile and visibility.

This role is responsible for delivering the National Justice Project's marketing, branding, media, and content production activities and projects.

This position is responsible for engaging with and strengthening our community of supporters to increase our profile and secure greater impact in our work.

This is a role with real variety and impact across the organisation. You will have a direct influence on strategy and being involved with the delivery across a variety of areas. It is a role that will make a positive difference to the lives of our clients and their communities.

KEY RESPONSIBILITIES

Communications Responsibilities:

• Communications Policies: act as the custodian of NJP’s Communications Policy, ensuring communications are produced in accordance with staff permissions, approval procedures, and messaging guidelines
• Media Engagement: engage media on NJP’s work, clients, and impact; provide media advice to NJP staff and clients; maintain and develop relationships with key media professionals; monitor for media reporting.
• Client Advocacy: support NJP clients with media engagement, campaigning techniques, and government lobbying
• Project Communications: support the Projects and Partnerships team with marketing and communications expertise to ensure flagship projects (CopWatch; Call It Out) reach target communities and convert audiences to take action
• Website Management: Maintain the NJP website and act as guardian of website integrity/structure, categorisation and content guidelines; produce content for website news/blog; undertake SEO optimisation
• Data: Implement data-driven automated communications journeys and content, including supporter onboarding, nurturing surveying, and reengagement
• Brand Management: act as the brand custodian to ensure consistency of the NJP brand identity and sub-brands (Call It Out; CopWatch)

Marketing Responsibilities:

• Marketing Strategy: contribute to and implement NJP’s marketing strategy
• Audience Engagement: deepen audience brand awareness and identification; inform supporters about NJP’s work, issues, and impact
• Content Production: develop brand content (including copywriting, video production, and graphic design) across all communication channels, including website, social media, and EDM (Mailchimp)
• Publications: produce Impact Report and suite of marketing publications
• Events: deliver online supporter engagement events; deliver flagship event (LawHack)
• Content Library: maintain a central and updated library of content, including photography, publication design files (InDesign), and brand toolkits & templates (Canva)

Operational Responsibilities:

• Work closely with the Executive and Management Teams, and across the team to support NJP’s overall vision, strategy, budget and operational priorities, while fostering our values and positive culture.
• Develop and successfully implement an annual communications strategic plan and budget and delivering it to a timeline.
• Lead, inspire & develop a highly motivated communications and marketing team to achieve both individual and NJP goals & targets.
• Reporting on Communications and Marketing outcomes and activities to NJP Board & Committees

General Responsibilities:

• Ensure NJP’s adheres to relevant privacy and associated legislation
• Recruit and manage volunteers
• Develop and implement policies, processes, and procedures for the department
• Ensure the data-base is structured to meet NJP needs and ensure data privacy/security

JOB SPECIFIC SKILLS AND REQUIREMENTS

• High level writing and editing skills
• Content production skills: copy, video, graphics, photography
• Strong understanding of political/advocacy communication
• Strategic and critical thinking
• Excellent skills in interpersonal communication and stakeholder management: communicates with influence, confidence and cultural respect
• Knowledge of media, political and civil society landscape
• Strong organisational skills: Ability to manage a broad range of projects and activities with limited resources and to tight deadlines
• Strong event management skills
• Tertiary qualification in Communications, Journalism, Marketing, or Business

NJP is offering an initial 12-month Full Time role.

We offer a hybrid work situation with some flexible hours.

A position description is attached.