Join MS Plus and Make a Meaningful Difference

Are you passionate about creating strong, lasting connections with donors and driving impactful direct marketing fundraising campaigns? Do you excel at designing innovative retention strategies that keep supporters engaged and motivated? If so, we want you to join MS Plus as a Direct Marketing Specialist (Fundraising) and help grow sustainable revenue to support people living with multiple sclerosis and other neurological conditions.

Why Join MS Plus?

• Play a key role in enhancing donor retention and driving sustainable revenue for a mission-driven organisation
• Lead innovative, digital-first fundraising campaigns that engage thousands of supporters across Australia
• Work in a flexible hybrid environment from our Blackburn (VIC) or Lidcombe office (NSW)
• Join a passionate and collaborative team committed to continuous improvement and donor-centric strategy
• Benefit from strong cross-functional support across fundraising, marketing, and communications
• Make a lasting difference by helping ensure vital services and support reach the people who need them most

About the Role

Creating strong, lasting connections with donors and designing impactful direct marketing fundraising campaigns is at the heart of this role. As the Direct Marketing Specialist (Fundraising), you will lead the development and implementation of effective retention strategies for both cash donations and regular giving programs. You’ll design and manage multi-channel fundraising campaigns—focusing on a digital-first approach—to increase donor engagement and loyalty. Working closely with internal teams and external partners, you will use data-driven insights to optimise campaign performance and ensure sustainable growth in donor support. Your role is vital in creating meaningful donor experiences that strengthen long-term relationships and help MS Plus continue its important work.

Key Responsibilities:

• Develop and implement retention strategies for cash donations and monthly giving programs.
• Lead planning and execution of four annual appeal campaigns, managing creative assets, messaging, and donor engagement journeys.
• Manage retention of regular donors through digital and telemarketing channels.
• Analyse program performance and optimise campaign effectiveness using data insights.
• Collaborate with internal teams and external partners to deliver personalised and engaging donor experiences.
• Ensure all fundraising activities comply with relevant regulations and industry best practices.

What We Offer:

• Competitive salary and full-time position.
• Generous Salary Packaging options.
• Employee Assistance Program, Birthday leave and Paid Parental leave.
• Learning & Development opportunities to enhance your career.
• Flexible working arrangements, with a hybrid model (2 days WFH, 3 days in-office) from Blackburn or Lidcombe offices.
• Free parking and discounted Private Health Insurance.

What You Bring

• 2+ years in fundraising with proven success in coordinating direct marketing campaigns
• Strong project management and communication skills, with ability to engage stakeholders at all levels.
• Degree in Business, Marketing, Communications, or related field.
• Deep knowledge of fundraising trends, donor engagement strategies, and compliance requirements.
• Experience working within the social impact or disability sector is highly desirable.
• Proficiency with donor and data management technologies, and a data-driven approach to decision-making.
• A passion for creating lasting donor relationships and delivering direct marketing campaigns that make a tangible impact.

One More Thing:

Successful candidates will need to complete a National Police Check (and possibly an International Police Check), need to have NDIS Clerance and Working with Children Clearance

A bit about us:

MS Plus has been operating for more than 65 years, helping people living with multiple sclerosis live well – in VIC, TAS NSW, and the ACT. We provide evidence-based advice, information, education, employment support, and around the clock support through our residential care services, as well as contributing funds to MS research.

MS Plus is an equal opportunity employer and encourages applications from people with a lived experience of disability, Aboriginal and Torres Strait Islander peoples and people from culturally and linguistically diverse backgrounds.

What to do now:

If this great job is for you, please click on Apply.

Want more information about the role? Contact Elizabeth Phegan, Fundraising & Philanthropy Manager on (02) 8484 1303 or [email protected], using the subject line: Direct Marketing Specialist (Fundraising) enquiry via EthicalJobs.

For a copy of the Position Description email [email protected].