• Lead the Digital Marketing team
• Office located in Hawthorn

Scope's mission is to enable each person we support to live as an empowered and equal citizen. Scope will inspire and lead change to deliver best practice. They will:

• Support and listen to each person and their family.
• Provide leadership to influence strategy and policy.
• Deliver person driven, flexible & responsive services to build a sustainable future.
• Build on their foundation for success through their expertise in service delivery, workforce development, quality improvement and research.

Job Description

• Develop and implement digital marketing strategy to support Scope's strategic goals
• Leading and coaching a small team
• Evaluate and enhance end-to-end customer experience across digital channels and customer touch points, in line with brand and marketing strategies - including optimising SEO/SEM and Social Media Marketing
• Manage and maintain the company's owned media including websites, social media, ecommerce, and email/CRM software
• Develop, implement, and embed Marketing Automation tools and strategies to deliver best practice multi-channel data driven campaigns.
• Measure, report, and analyse performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Make data-based decisions and iterating and testing new approaches across channels, creative & optimisations to improve revenue and ROI

• Demonstrated experience in a digital marketing role
• Strong hands on experience managing digital channels and media including website, social media, EDMs
• Experience in implementing marketing automation tools
• Highly analytical and data-driven approach to decision making with a strong focus on KPIs and ROI
• Experience planning and optimising digital campaigns.
• Understanding of data and reporting essential
• Experience using Google Analytics and Google Tag Manager.
• Experience with Wordpress CMS, Campaign Monitor or MailChimp, web development favourable
• Understanding of UX desirable
• HTML, CSS, and JavaScript favourable
• Advantageous to have worked in disability, aged care, health sector previously

Base + Super + Salary Packaging