About us

We are Australia’s largest not-for-profit animal hospital treating around 20,000 animals a year across two locations. Our North Melbourne hospital and clinic provides a broad range of veterinary and emergency services, and our Campbellfield Adoption Centre is a vet clinic and shelter. Finding new forever homes for surrendered animals as well as providing emergency boarding for the pets of people who are navigating crisis.

We are passionate about the work we do. Our focus is on how we can best support the team at Lort Smith Animal Hospital to continue to provide veterinary and animal care to the pets of the general community, but most especially to people who are struggling financially. Making sure pets enjoy a happy and healthy life, with the people who love them.

About the role

Reporting to the Head of Media and Digital Content, you will play a key role in supporting our traditional media and social media strategy to exponentially boost public interest and foster real engagement within our pet-loving community, clients, donors and supporters.

About You

It is essential that you are an experienced social media operator with at least two consecutive years in a similar role. You will be used to sourcing, developing, writing and producing highly engaging socials that resonate with target audiences and result in high levels of engagement. You will also be very familiar with what works within traditional media: Print, radio and broadcast.

You will have experience of researching and collecting hard evidence in support of emerging topics that are of media interest. A formal qualification in communications or journalism will be well regarded. Experience working in the not-for profit sector will be a bonus.

You will also have:

• Strong problem solving and critical reasoning skills
• A calm attitude under pressure and ability to effectively manage a busy workload
• Creative flair and strong written storytelling skills
• Demonstrated understanding of organic social media and digital content creation and how to keep ahead of shifting algorithms and changes in platforms

Key responsibilities

Media Support

• Supporting the establishment and maintenance of strong media relations, ensuring timely responses to enquiries and managing pre- and on-site logistics for engagements, often working to tight last-minute deadlines
• Taking the lead on sourcing evidence, data and extra background from both internal and external sources in support of engaging media content
• Assisting in the ongoing identification and stewardship of internal media talent and subject experts
• Coordinating media engagement activities, including following up on media releases, and general on the day support to media briefings
• Assisting in managing relationships with key media contacts and stakeholders
• Producing B-roll content under the direction of the Head of Media and Digital Content

Social Media Production

• Sourcing and creating engaging and effective social media content that is wholly representative of the Hospital and its work.
• Managing scheduling, publishing and measurement/reporting of the same
• Assisting with and contributing to the creation and execution of social media campaigns and promotions
• Assisting in recruiting influencers and media ambassadors to develop content and partnerships
• Providing additional support to fundraising in terms of digital platforms expertise and assisting with the uploading of eDMs and similar, if and when needed

Culture Champion

• Role-model high standards of professionalism and integrity, demonstrating commitment to Lort Smith’s purpose and values
• Foster an inclusive, equitable workplace that values diversity and wellbeing

Our benefits

• A supportive and inclusive team environment
• Confidential, generous EAP provided by highly trained professional psychologists and counsellors
• Discounted veterinary treatment and products
• Pet friendly policies – bring your dog to work
• Hybrid working environment

To learn more about Lort Smith and the work we do, please visit: www.lortsmith.com or look us up on LinkedIn, Instagram or Facebook.

Contact us via [email protected] using the subject line: Media and Digital Content Lead enquiry via EthicalJobs if you'd like us to send you a position description.

If you are excited about the prospect of joining our team and making a difference, please apply directly via this ad, making sure to include a cover letter with your application.

Lort Smith is a great place to work. We are an equal opportunity employer and actively support workplace diversity, equity and inclusion.