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PR & Media Specialist - The Australian Medical Association (AMA)

Leanna J Consulting

The Australian Medical Association (AMA) is the peak professional body for registered medical practitioners and students, and the Association stands as the foremost medico-political entity playing a pivotal role in representing the interests of the medical profession.

AMA(SA) puts our members at the heart of our activities as we contribute to shaping healthcare strategies, advocating for the medical community, and elevating the standard of patient care in our state. Beyond our commitment to advocacy and professional growth, AMA(SA) acts as a cohesive influence, fostering collaboration and communication among various healthcare stakeholders to enhance the overall health outcomes for the South Australian community.

AMA(SA) is building our Media team to further support our members and to share the mission and objectives of the Association. We’re looking for an ambitious and skilled creative writer and storyteller to support our marketing and PR activities with social media, media relations, strategies and campaigns and event marketing efforts.

The Opportunity

In this full-time role, you’ll work alongside our Senior Policy, Media and Communications Advisor to:

  • Generate engaging content, including press releases, articles, op-eds and social media posts to deliver value for our members and amplify the AMA’s presence across various channels.
  • Cultivate strong relationships with key media outlets, journalists and partners in the healthcare sector in order to secure media coverage for AMA initiatives, advocacy and evidence-based commentary.
  • Prepare content using compelling narratives and storytelling to communicate our mission, vision and key initiatives across social media platforms.
  • Identify and confidently pursue opportunities to improve our members’ experience and enhance the Association’s reputation and public perception.
  • Support our team to promote the benefits of Association membership through the coordination of media coverage for our events, media conferences and press briefings.

What’s in it for you?

We’re encouraging applicants with experience in content creation and media relations, preferably within the healthcare or membership association sector, to apply. In return for your expertise, we’ll offer:

  • A flexible working environment with family first values
  • The opportunity to work within a dynamic team with significant media and communications experience to further develop your skills.
  • Variety of opportunities within the social media and PR landscape.
  • A competitive market salary.

What will you bring?

  • A tertiary qualification in communications, media, journalism, digital marketing or similar field.
  • Extensive experience in proactive media engagement and relations, pitching to the media, coordinating media opportunities, briefing in spokespeople and talent, and building relationships with journalists. Candidates from a communications, journalism or corporate affairs background are encouraged to apply.
  • Demonstrated ability to bring innovation, creativity and strategic thinking to media and PR campaigns.
  • Exceptional written communication skills with an ability to employ creative, engaging and effective language to connect with a specific audience.
  • Strong stakeholder engagement capability, with a ‘members first’ approach.
  • Demonstrated experience in social media management and content creation, including preparation of engaging video content to connect with a wide range of people.
  • Willingness to attend events and media-related opportunities outside of business hours.

Special Conditions:

  • Required to be available to respond to media queries at short notice
  • Willingness to attend events and media-related opportunities outside of business hours is required.
  • Some intrastate and interstate travel may be required.
  • A current driver's licence (desirable).
  • Successful National Police Check, made available to us prior to an offer of employment being made.

The AMA is an equal opportunity employer and encourages candidates of all backgrounds to apply.

Please click Apply Now to submit your application.

How to apply

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