• Hours: Part-time (Four days per week)
• Package: $60,000 - $70,000 (FTE) dependent on experience
• Location: Fitzroy, Melbourne

Organisational purpose:

Ethical Clothing Australia (ECA®) is a not for profit organisation that independently accredits businesses that produce textiles, clothing or footwear in Australia, ensuring that their workers are being paid appropriately, receiving all the legal minimum entitlements and working in safe workplaces throughout the entire supply chain.

The ECA program maps a company’s Australian supply chain throughout the entire design, cut, make and trim process, including all value adding processes.

The accreditation and labelling system overseen by ECA assists businesses seeking to have an ethical and transparent local supply chain by independently ensuring they are compliant through their supply chain with the relevant Australian workplace laws. Once compliant, accredited businesses can display the ECA trademark on their Australian-made products, providing consumers and major purchasers with a way to identify and support ethical and locally made products.

The ECA program protects the hardworking and skilled people who are an integral part of Australian industry by ensuring that they are working in safe conditions and receiving the appropriate pay and entitlements and strengthens Australian industry and supports local skills by promoting transparency and connecting brands with local makers.

ECA is a collaborative, joint union and business initiative and is governed by an independent Committee consisting of representatives from union and employer organisations as well as business representatives.

In addition to the core ECA staff, the Committee engages the Textile Clothing and Footwear (TCF) Union to:

• Provide a compliance role to ensure stakeholders in TCF supply-chains are abiding by the relevant ECA and Award obligations and
• To inform and assist home-based workers to realise their legal rights and entitlements.

Position purpose

The Marketing and Digital Coordinator (four days per week) will work with the National Manager and the team to promote ECA, workers in the industry and accredited businesses by leading our online presence, as well as the production of other promotional and communication materials.

In this role you must have excellent writing skills. You love preparing social media content and website management. You understand the latest communication tools so you can manage the website, social media, the distribution of newsletters and surveys. You are also creative and have the graphic design skills required to produce newsletters, flyers, brochures or other communication materials as required. You have the ability to follow processes and you’re driven because you want to help grow ECA’s awareness and stakeholder relationships around the country.

You must have a commitment to the values and objectives of the ECA program which includes supporting the rights of workers in the industry and supporting businesses committed to local manufacturing and ethical practices.

Organisational relationships

This role reports to the National Manager and works alongside the Accreditation & Engagement Advisor, the Accreditation & Business Development Advisor and the Office & Administration Coordinator at ECA.

You will also regularly liaise with Compliance staff and Outworker Education & Outreach staff from the Textile Clothing and Footwear Union and businesses accredited under the ECA program, including brands, manufacturers and value-adders.

You may also, from time to time, liaise with member of ECA’s Committee of Management (which is made up of union and business and employer representatives), as well as ECA’s industry stakeholders, including governments, civil society organisations and media.

Key responsibilities include:

1. Implementing ECA’s Marketing and Digital communications strategy. You will always be looking for new ways to promote awareness and information about our accreditation program and grow ECA’s online presence. You have the skills to generate content about worker stories and to share insights from the program and the local industry.
2. Writing and designing content for ECA’s social media accounts, blog, and website. You will need to be able to take complex matters and break them down into easy to read and accessible online content.
3. Working collaboratively with ECA’s stakeholders and our online community to promote and grow awareness of ECA. You will utilise research, insights and social media analytics to measure and report on the effectiveness of social media activities, to make recommendations and inform future decisions.
4. Continually reviewing, updating and write new content for ECA’s website to ensure the information is clear, concise and accurate. You will follow internal processes to ensure that information about accredited manufacturers is accurate, up-to-date and current.
5. Designing and overseeing ECA’s promotional and communication needs, including the production of promotional and educational materials ranging from postcards to detailed accreditation documents. ECA has a range of resources that promote our work and legal entitlements and obligations for those working in the industry, for businesses and consumers and it’s important these are maintained and presented in the best way possible.
6. Writing content for our regular business and consumer newsletters and manage the distribution. You will always be looking to improve the visual presentation and readership of our newsletters.
7. Working with accredited manufacturers in relation to their digital and other promotional activities associated with ECA and the program. You will look for new opportunities to promote ethical supply chains amongst the industry, Australian businesses, consumers and others. You will take a key role in major events such as Ethical Clothing Australia Week and other initiatives to increase promotion of accredited businesses and stories of workers in the local industry.
8. Liaising with the National Manager on any media requests, and assisting with the drafting of media responses and media releases as required. You will have excellent writing skills to prepare content that is grammatically correct and accurate in its details.
9. Assist in the preparation of reports and submissions, as required throughout the year. This includes the provision of case studies that demonstrate ECA’s remit, from stories about workers and businesses in the local industry.
10. Attend ECA and other stakeholder events, from time to time, to ensure appropriate online coverage and promotion.
11. Undertake other duties and special projects as directed by the National Manager.

Key Selection Criteria

Required

1. Studies or experience in either marketing, digital or communication fields. You will have experience in developing and implementing promotional, marketing and social media strategies.
2. Demonstrable written communication skills, including experience in writing, proof reading and editing.
3. Previous experience in managing newsletter content and distribution, including using MailChimp or similar for newsletter distribution. You are able to track and report on newsletter distribution and growth.
4. Previous experience in using Hootsuite or similar for management of social media accounts and experience with IconoSquare or similar for using analytics to guide this work and to report on this activity.
5. Strong graphic design skills. You have experience in using InDesign and Photoshop, Adobe or similar for creating new online media assets and for the design and layout of promotional materials and/or accreditation documents.
6. Previous experience in using Survey Monkey for the distribution of surveys and the production of reports.
7. Previous experience in managing website content, lay-out and design. Experience in using WordPress or similar.
8. Highly Efficient in office suite of Microsoft programs including word and PowerPoint
9. Attention to detail, organisational and time management skills. You must have the ability to consistently manage various tasks and projects and be focussed on deadlines.
10. Ability to liaise with diverse stakeholders. In this role you will be working with the accreditation advisors, the Textile, Clothing and Footwear Union, accredited businesses, industry and online stakeholders and others, so it’s important that you can understand and manage different perspectives and interests.
11. Demonstrable ability to work effectively both independently and collaboratively as part of a small team. You enjoy working in small office while your role is unique you will want to contribute to the overarching organisational goals and a good team environment.

Desired but not essential

1. Experience in client/stakeholder database management and
2. Knowledge or experience in the textile, clothing and footwear industry.