About the Western Bulldogs Community Foundation

The mission of the WBCF is ‘to create experiences that connect and inspire our people and community”. Western Bulldogs Community Foundation is a separate entity that works hand-in-hand with the Club and utilises the Bulldogs brand as a platform to engage a wide range of participants and positively influence their lives. The Foundation is registered as a Public Benevolent Institution with DGR status and has its own Board.

The Foundation works in partnership with government, corporate and community agencies to deliver evidence-based services and programs to over 5000 people annually through four streams i.e. Health & Wellbeing, Diversity & Social Inclusion, Youth Leadership & Development and Community Advocacy.

We strive to create an inclusive environment where all are celebrated and belong regardless of age, gender, sexual orientation, religion or background. We are a child safe organisation committed to the safety and wellbeing of all children and young people. If you are looking to be a part of a committed and passionate team, the Western Bulldogs encourage you to apply.

About the Role

Are you passionate about making a positive impact in the community? The Western Bulldogs Community Foundation (WBCF) is seeking a driven and dynamic Head of Revenue Generation and Social Impact at WBCF to join our team in a newly created role as we embark on an exciting growth journey.

The Head of Revenue Generation and Social Impact is a vital WBCF leadership role, collaborating closely with the Board, GM of Community and Government Relations, and Head of Programs and Community Engagement. Dedicated to strategic sponsorship and marketing, this position drives revenue growth, enhances brand visibility, and ensures successful commercial outcomes for our upcoming facility redevelopment. Primary goals include leading organisational evolution, achieving $1.5M in non-government funding by 2025, and attaining yearly engagement targets.

Collaborating with Program Managers and Social Enterprise & Impact teams, the role maximises our new facility's potential, supported by a robust evaluation framework developed with Victoria University. Critical collaboration with BD & Partnership and Social Enterprise & Impact Managers will execute the revenue strategy, focusing on new partnerships for sustainability and aligning with the new facility's commercial goals. Synergy among marketing, partnerships, and internal stakeholders will foster success, guiding WBCF's transformation into a Social Enterprise. This role ensures financial sustainability while positively impacting communities during our facility redevelopment. Key responsibilities include:

• Revenue Generation and Partnership Strategy: Develop and execute revenue generation strategies through diverse partnerships, including commercial, government, and non-traditional avenues. Prioritise financial sustainability by driving social enterprise initiatives and leveraging key stakeholders for mutual growth especially in the context of our new facility.
• Marketing Strategy and Brand Management: Craft engaging narratives and visuals, effectively communicating program outcomes and achievements. Strengthen brand visibility through strategic marketing, collaborations, and impactful player engagement, amplifying the organisation's mission.
• Financial Planning and Governance: Contribute to budget planning, aligning with strategic plans and fostering effective resource allocation. Coordinate committee papers, ensuring robust governance and compliance to regulatory standards.
• Strategy, Operations, and Impact Management: Enhance operational efficiency, assessing KPIs and making evidence-based decisions for continuous improvement. Collaborate across teams, aligning programs with community needs and organisational objectives.
• People Leadership, Collaboration, and Innovation: Lead and mentor the Partnership and Marketing team, empowering their professional growth. Foster transparent communication, promote collaboration across departments, and support organisational capabilities.
• Team Empowerment and Growth: Cultivate a positive work environment, optimising resource allocation and conducting constructive supervision sessions. Drive team development, aligning with the Western Bulldogs Community Foundation's vision and goals.

Skills and experience

• Bachelor's degree in marketing, business administration, or related field; master's degree preferred.
• Significant experience in marketing, partnerships, and strategy, with expertise in sponsorship, brand management, social impact, and/or social enterprise.
• Demonstrated Success in developing and executing sponsorship and marketing strategies, driving revenue growth and enhancing brand visibility.
• Proven ability to cultivate strategic partnerships, optimise revenue streams, and expand social enterprise initiatives.
• Track record of executing innovative marketing campaigns, effective brand positioning, and utilisation of market trends for promotion.
• Working with Children's Check required.
• Applicants from Culturally and Linguistically diverse backgrounds are highly regarded.

Benefits and perks

• Free onsite parking and West Footscray Station
• Club membership
• Continuous learning & development
• Flexible work/life leave
• Deals & Discounts with corporate sponsors
• Exciting staff experiences (Exclusive access)

Successful candidates will be required to hold a valid working with children check and complete a satisfactory national criminal history check through our provider.

Western Bulldogs acknowledges that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, presenting and emerging.

Aboriginal and Torres Strait Islander people and applicants from Culturally and Linguistically diverse (CALD) backgrounds are strongly encouraged to apply.