• Location: The role will require the successful applicant to be based in Melbourne and can accommodate working from home.
• Hours: 4 days per week though this may vary depending on the time of the year.
• Salary: $58K based on a 4 day week (negotiable)
• Reports to: President

About CPR

The Coalition for the Protection of Racehorses (CPR) is a not for profit organisation formed in 2008 in response to a 2 year investigation the revealed the routine abuse and exploitation of racehorses in the Australian Racing Industry.

We are, primarily a volunteer run organisation based in Melbourne. We have formed alliances with many animal rights and animal protection organisations around Australia as well as internationally in New Zealand, USA, Italy, Switzerland and the UK.

Our Objectives

Our aim is to create public awareness of the inherent cruelty in racing and make the racing industry accountable for the horses they breed for profit.

In the time since CPR was formed, we have seen many positive changes take place for racehorses. You can view some of our achievements here. We have also seen a dramatic decline in interest in horseracing over this time. The Melbourne Cup Carnival for example has seen more than a 30% decrease in attendance over the last 12 years.

Our latest campaign, ‘Nup to the Cup’ is all about providing fun cruelty free alternatives to going to the races, especially during the Melbourne Spring carnival. It’s popularity is increasing every year as we see more events being held to celebrate and raise money for animals instead of exploiting them.

About the role

This position requires the management of the day to day affairs of the organisation utilizing the services of volunteers as much as possible to carry out the required tasks. Being able to operate autonomously is crucial but also in liason with the president when required.

Responsibilities

Communications management

• Writing and distribution of media releases
•  Conducting media interviews (once sufficient knowledge is acquired)
• Writing and distributing E-newsletters to our supporter database
• Responding to all forms of enquiries by phone, email and social media
• Liaising with our national and international partners as well as seeking out new opportunities to collaborate with other organisations
• Liaising with racing industry bodies, government departments and politicians

Digital media

• Managing digital communications platforms, including our websites and social media
• Writing and posting on a regular basis across Facebook, Insta, and Twitter.

Volunteer management

• Finding new volunteers to carry out tasks, inducting them and supervising volunteers in general where necessary.
• Volunteer database management

Fundraising

• Looking for new ways to raise funds and the management of existing fundraising streams.

Report writing and Research

• Working with volunteers to producing reports to be published on our website. In particular, our annual Deathwatch report.

Attending and managing CPR actions and events

• CPR’s actions throughout the year.
• Melbourne Spring carnival actions and events.

As a member of a small but committed team, other duties and activities that contribute to the work of CPR will be required from time to time. Occasional travel and work outside ordinary business hours will be required in this role.

These responsibilities will be reviewed regularly to meet the changing needs of the organisation.

SELECTION CRITERIA

Essential

We’re looking for someone with the following skills and experience:

• Experience in a communication or campaigns role
• Excellent written communication skills with a proven ability to produce engaging copy and written communications for a broad range of audiences and platforms
• A high level of competence and familiarity with using digital platforms for communication and campaign purposes
• Excellent organisation skills, with the ability to effectively plan out a project from start to completion, remain flexible, evaluate outcomes and adapt approach
• Managing volunteers

Desirable

• An understanding of the animal protection sector
• Digital marketing and advertising
• Graphic design skills
• Managing volunteers
• Public Speaking and media interview experience
• Fundraising experience.

For more information about CPR, please visit our websites horseracingkills.com and nuptothecup.org.

If you have any questions or queries, please email [email protected] using the subject line: General Manager enquiry via EthicalJobs.