We’re Hireup, where purpose meets technology.

Hello, nice to meet you! We’re an online platform and community for people with disability and their families, anywhere in Australia, to find, hire and manage local support workers who fit their needs and share their interests. Whether it’s support with personal care, getting to work or catching a footy game, we give individuals the tools and technology to pursue a good life on their own terms - a life of choice, independence and control.

At Hireup, you’ll become a critical part of an exciting team, championing this purpose for people with a disability. Wherever you fit best within our organisation, from tech to support and everything else in between, this purpose will ignite you, and our united, grounded and autonomous workplace will help you flourish.

And what does this look like for you? A life at Hireup is genuinely fulfilling. Here you’re free to explore your potential, experiment and grow, knowing you have the support of an established, investor-backed organisation in a culture defined by empathy, unity, equality and authenticity. We’re also growing across Australia's major cities and proud to offer flexibility in how and where you do your best work - whether office-based, hybrid or fully remote.

Your role - Performance Marketing Specialist

The Performance Marketing Specialist is responsible for executing, developing and implementing industry leading performance marketing campaigns and strategies to support Hireup’s customer acquisition and retention goals. This involves setting-up, monitoring and optimising campaigns across Paid Search (Google & Bing Ads), Display and YouTube. You’ll be responsible for monitoring spend, forecasting budgets, providing regular reports and supporting the Digital Marketing Lead and Growth Marketing team.

Reporting into our Digital Marketing Lead, your responsibilities will include but are not limited to:

• Develop and implement SEM, Display & YouTube campaigns
• Maintain and monitor bids, budgets and key performance metrics
• Analyse large data sets through analytics tools to highlight optimisation opportunities
• Provide regular campaign maintenance and reports
• Create performance monitoring dashboards
• Forecast channel performance and spend
• Implement relevant audience targeting and customer segmentation
• Present ongoing evaluations concerning effectiveness of implemented strategies
• Propose and implement a/b tests in order to improve performance and drive continuous optimisation
• Set up conversion tracking and pixels using Google Tag Manager
• Set up campaign tracking codes and UTMs
• Proactively explore and highlight potential opportunities across new channels
• Billing and IO management

Your Background

• Strong understanding and proven record of success within performance marketing and its platforms including but not limited to Google & Bing, Video, and Display
• Enjoy being hands on, with experience in building and optimising campaigns as well as analysing large amounts of data
• Demonstrated ability to manage projects
• Strong written and verbal communication skills
• Strong presentation skills
• Experience working with analytics, including A/B testing
• 3+ years experience within search / digital / performance media
• Extensive hands on experience; client or agency
• Google Professional Accreditation (Adwords, Mobile, Video)
• Bing Accreditation desired but not essential
• Experience setting up conversion tracking
• Advanced Excel skills
• Exposure to Facebook Power Editor, Tableau and Google Big Query is desired but not essential

Your Benefits

• Flexible work environment to balance the needs of your role, home and family life
• Generous leave options including 12 weeks paid parental leave and 7 additional days to help you pursue your ‘good life’ and learning goals
• Allowances to support you in your work set up and professional development
• Wellbeing programs, health and fitness discounts to help you stay happy and healthy at work

Join us and level the playing field for people with disability.

Apply now through the button below or please contact Tamara Oreskovic, Talent Acquisition Manager via [email protected] using the subject line: Performance Marketing Specialist enquiry via EthicalJobs.

People with lived experience of disability are strongly encouraged to apply.

If there are reasonable adjustments we can make to a recruitment process, role or your work environment to help you shine or you have a preferred method of contact, just let us know via the contact above.