• Make a difference by joining a leading and well-recognised national youth mental health organisation
• Help grow the reach, understanding and impact of vital headspace services for young people
• Full-time permanent position in a hybrid environment based in Melbourne

Who is headspace National Youth Mental Health Foundation?

headspace is the leading youth mental health organisation in Australia. Each year, headspace helps thousands of young people, and their family and friends, access vital support online, over the phone, in schools and through our headspace centres in more than 160 communities across Australia. To learn more about headspace and the services we offer, visit headspace.org.au.

About the role

The Digital Marketing and Content Advisor is responsible for crafting and implementing innovative strategies to create, optimise, and distribute compelling content. The Advisor will directly contribute to enhancing audience engagement and reach, strengthen headspace brand awareness and advocacy, and drive growth across digital platforms.

Reporting to the Digital Marketing Manager, this position will:

• Design and implement content strategies
• Create impactful storytelling by producing compelling narratives that engage and resonate with target audiences across digital and social media platforms
• Lead the identification of trends and topical issues
• Collaborate with youth reference groups to brainstorm and implement content ideas
• Collaborate with creative agencies and internal stakeholders
• Produce and edit high-quality engaging and on-brand content tailored for various digital platforms, with a strong emphasis on video content for platforms such as TikTok, Snapchat, Instagram and Youtube
• Analyse and report on digital marketing performance to identify opportunities for continuous improvement and optimisation

Please see the position description for a detailed overview of the responsibilities.

Who we're looking for

headspace is seeking a proactive, agile and innovative person with:

• A tertiary qualification in marketing, communications, media, or a related discipline, and/or equivalent demonstrated experience in a related field.
• Working knowledge of digital and social media channels, with a proven track record in the development, delivery and moderation of digital content and online communities.
• Demonstrated expertise in creating and editing engaging content, including social media posts, digital ads, and vertical videos.
• Proficient in using tools such as Adobe Photoshop/Illustrator/InDesign, Canva, CapCut, and/or various in-platform social media editing tools.
• Experience in the collection and analysis of data with digital tools such as Google Analytics and social media insights.
• Strong interpersonal and presentation skills to build relationships both internally and external to the organisation.
• Ability to work collaboratively, to prioritise work requirements, work autonomously when appropriate, consult appropriately and respond to direction in a fast-paced environment.
• Demonstrated high level initiative and problem-solving capability.

What's on offer

The opportunity to make a difference to the lives of young people across Australia.

• Excellent salary packaging up to the maximum amount ($15,900) - For more information on salary packaging, please refer to: https://www.smartsalary.com.au/.
• Hybrid work environment where you can work from home and in the Melbourne CBD office.
• Professional development opportunities.
• A focus on wellbeing and a commitment to diversity.

How to Apply

• Click on 'Apply Now' to view the position description, and to complete your application.
• Your application must include a resume and cover letter telling us why you are the best candidate for the role considering the Key Responsibilities found in the position description.
• For more information, please contact Alina Bolton on [email protected] using the subject line: Digital Marketing and Content Advisor enquiry via EthicalJobs.

To be eligible for this position you must

• Have the right to live and work in Australia
• Have a current Working with Children Check (WWCC) or equivalent, and/or pass all of the WWCC(s) required for this role (please note that for some roles, headspace requires WWCCs for other State/Territories in addition to your Home State)
• Satisfactorily undergo a headspace Police Check

headspace is committed to workforce diversity and to creating an inclusive workplace where all employees are valued, celebrated, and can contribute meaningfully. We encourage applications from people with lived experience of diversity to enhance the depth of skill and insight within our workforce. Aboriginal and/or Torres Strait Islander people are strongly encouraged to apply for this role and all current vacancies.

headspace is committed to being a child safe and child friendly organisation that recognises, respects, and promotes the rights of children, young and vulnerable people.

headspace will provide reasonable personalisation for all candidates to participate equitably in the recruitment process. Please advise us should you require assistance